Almost half of all CMOs are grappling with budget cuts due to the pandemic, according to a recent CMO spend survey conducted by Gartner. And Forrester analysts are predicting a 28% drop in marketing spend by the end of 2021 across all areas of the budget except one – marketing technology.
In fact, more than two-thirds of all CMOs surveyed by Gartner are expecting to increase their investments in marketing technology over the next year, including investment in a customer data platform (CDP). That’s because CMOs believe the right technology will help them to navigate through this difficult time and recover faster.
Watch our webinar to discover:
- Why enterprises are investing in a CDP during this economic downturn
- 6 examples of how companies are seeing a positive ROI on their CDP investment
- How to make the case for a CDP within your own organization