The rise of big data—and the ability to collect, analyze, and use it—has transformed industries as diverse as finance and healthcare, and publishing is no exception. While publishers have always used data in some way, in 2018 it became an integral component of publishers’ business in every sector.

In this Special Report, Folio: sought to identify the state of data in magazine media, and how it’s transforming the industry. We hope you glean some valuable takeaways and use this as a roadmap to help you grow your own business this year.

See what BlueConic can do for you.

Whether you’re looking for operational efficiencies or improved marketing effectiveness through data activation, our customer data platform can help.