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While decisions by the major web browsers to eliminate the use of third-party cookies is rightly rooted in rising consumer expectations for privacy, it also means brands and media companies will effectively lose the primary mechanism they’ve used to power their attribution and measurement strategies for decades.
As the 2023 cookie deadline closes in and other global privacy policies continue to roll out, brands and media companies must look beyond traditional methods of media and marketing performance measurement. That’s why many companies are turning to data clean rooms. But what exactly is a clean room? And what role does it play in solving the challenges of the post-cookie, privacy-first era?
Download our ebook to discover:
- Why data clean rooms are providing a viable alternative for closed-loop advertising and marketing measurement
- How consumer goods, retail, and media publishing companies can take advantage of a data clean room
- What to look for when evaluating a clean room solution for your business