Customer data platforms (or CDPs) represent a quickly-developing category of marketing technology, but many marketers are asking, what is a CDP?

In this ebook, you’ll learn exactly what a CDP is and get straight answers to other common questions about customer data platforms:

  • What value does a CDP provide to marketers?
  • How is a CDP different than a DMP, CRM system, data warehouse, campaign management platform, and marketing cloud?
  • How will a CDP strengthen my existing marketing technology stack?

See what BlueConic can do for you.

Whether you’re looking for operational efficiencies or improved marketing effectiveness through data activation, our customer data platform can help.