ebook: What is a CDP?

In this ebook, we answer the questions every marketer is asking about customer data platforms (CDPs): What is a CDP? How is it different from existing martech like DMPs, CRM, and others? Why do those differences matter?

April 16, 2018 | Guides, Whitepapers

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What is a CDP?

Customer data platforms or CDPs represent a quickly-developing category of marketing technology, but many marketers are asking, What is a CDP?
In this ebook, you'll learn exactly what a CDP is and get straight answers to other common questions about customer data platforms:
  • What value does a CDP provide to marketers?
  • How is a CDP different than a DMP, CRM system, data warehouse, campaign management platform, and marketing cloud?
  • How will a CDP strengthen my existing martech stack?
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