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“What is a CDP?” Business users, executives alike, and technical professionals all ask this question as they research the customer data platform marketplace to determine if it’s worth adding to their own tech stacks to accelerate growth in the years ahead.
It’s also a question our experts answer in our in-depth eBook, “What Is a CDP? And What Isn’t a CDP? The Customer Data Platform, Explained.”
Download your copy of our comprehensive eBook to learn:
- How a customer data platform differs from other, seemingly similar technologies: from data warehouses and DMPs to campaign management tools
- The distinct value a CDP offers marketing, analytics, ecommerce, customer experience, and all other growth-focused teams across the business
- The core capabilities of a pure-play CDP, and more specifically, what tech decision-makers look for in their CDP evaluation process