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What is a CDP?Customer data platforms or CDPs represent a quickly-developing category of marketing technology, but many marketers are asking, What is a CDP?
- What is a CDP?
- What value does a CDP provide to marketers?
- How is a CDP different than a DMP, CRM system, data warehouse, campaign management platform, and marketing cloud?
- How will a CDP strengthen my existing martech stack?
- Is my organization ready to invest in a CDP?