Customer data platforms (or CDPs) represent a quickly-developing category of marketing technology, but many marketers are asking, what is a CDP?
In this ebook, you’ll learn exactly what a CDP is and get straight answers to other common questions about customer data platforms:
- What value does a CDP provide to marketers?
- How is a CDP different than a DMP, CRM system, data warehouse, campaign management platform, and marketing cloud?
- How will a CDP strengthen my existing marketing technology stack?