What is a CDP? Straight answers about customer data platforms.

In this ebook, we answer the questions every marketer is asking about customer data platforms (CDPs): What is a CDP? How is it different from existing martech like DMPs, CRM, and others? Why do those differences matter?

April 11, 2018 | Guides, Whitepapers

Download the ebook here!

To access this resource, please adjust your Permission Settings to 'optimal website' and reload this page.

What is a CDP?

Customer data platforms or CDPs represent a quickly-developing category of marketing technology, but many marketers are asking, What is a CDP?
 
In this ebook, we’ll provide answers to common questions about customer data platforms:
  • What is a CDP?
  • What value does a CDP provide to marketers?
  • How is a CDP different than a DMP, CRM system, data warehouse, campaign management platform, and marketing cloud?
  • How will a CDP strengthen my existing martech stack?
  • Is my organization ready to invest in a CDP?
Download this ebook to find out the answers to these questions and more.
computer icon

See what BlueConic can do for you

Request Demo