Traditional telecommunications companies are at a critical crossroads. The rise of new mobile technologies, messaging apps, and over-the-top (OTT) services have eroded legacy revenue streams and diminished subscriber growth. The cannibalization of services by non-traditional players combined with several other disruptive factors are leaving telecommunications companies with no choice but to create a single customer view that their cross-functional teams can access and use to transform how they understand and interact with customers.
Download this comprehensive eBrief to discover why telecommunications companies are prioritizing a single customer view. You’ll also learn:
- Why modernizing your tech stack for activation is critical to achieving a single customer view
- How to operationally approach growth initiatives tied to a single customer view, including:
- Cross-Channel Customer Lifecycle Marketing
- Analytics & Data Science Democratization
- Digital Experiences that Foster Loyalty
- Real-world examples of how other telecommunications companies are using BlueConic’s CDP to enable these growth initiatives