With expanding consumer privacy policies and third-party cookie deprecation, CPG companies are facing new challenges when it comes to targeting key segments, personalizing experiences, and understanding the impact of their advertising.
To navigate these challenges, many CPGs are shifting away from third-party data in favor of first-party data. They’re also setting up data clean rooms to facilitate second-party data sharing with trusted partners.
But what exactly are data clean rooms and how do they work?
Download our guide to discover:
- Why data clean rooms are growing in popularity among CPGs and how they can enhance your first-party data strategy
- How they enable CPGs to glean new audience insights, fine-tune targeting, and optimize ad spend
- Why they are a win-win for CPGs and retailers alike