Mastering Your Third-Party Data Deprecation Game Plan

Google’s recent announcement on cookie deprecation is yet another reminder of the fragile future of third-party data. In this session, Nicky Peterse explains how to prioritize data autonomy and build a robust game plan for third-party data deprecation. Learn more about taking ownership of your data, and the importance of breaking reliance on Google and the other big players that control your customer data access and utilization.

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