Creating a comprehensive single customer view hinges on great identity resolution. If you can’t recognize and reconcile data for the same individual across multiple devices, channels, systems, and platforms, then you can’t deliver tailored messages and experiences that meet their unique needs and preferences.
However, the growing complexities of identifier fragmentation, combined with browser changes that restrict the use of third-party cookies, present significant barriers to making the construct of identity the core of any customer engagement model. It also makes compliance with GDPR, CCPA, and other consumer privacy laws exponentially more difficult.
At BlueConic, we have helped hundreds of companies collect, consolidate, and normalize customer data from online and offline sources into unified, persistent profiles for a comprehensive and actionable single customer view.
Download this in-depth solutions brief to learn about BlueConic’s unique approach to identity resolution. You’ll discover:
- How BlueConic delivers unified, accurate, and always up-to-date customer profiles
- What matching techniques BlueConic uses and their intended use cases
- Why BlueConic’s approach to identity resolution is more flexible, configurable, and transparent than other customer data platforms