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Underlying tensions and contradictions have always been part of the media and publishing business model. But in 2020, they were exposed in ways that, while seemingly inevitable in hindsight, found most of the industry under-prepared at best.
Technology’s role in hastening and exacerbating this reckoning takes three forms – social media, digital advertising, and data management.
Watch this session from Adweek Elevate Publishing 2020 to understand the cornerstone of transformation and they ways in which audience insight, product and revenue diversification, and value-based audience engagement can be used to drive innovation.