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The volume, variety, and velocity of data in the digital era has made it harder for analytics teams to help their marketing counterparts drive better customer experiences. And with competitive pressure, global data privacy regulations, and third-party cookie deprecation, today’s climate is only increasing the complexity.
Originally aired during the Analytics Unite 2021 virtual summit, in this video you will learn the myths and realities of why data and analytics leaders from retailer and consumer goods brands turn to CDPs – including how companies like VF Corp. and HEINEKEN USA use a customer data platform to drive efficiencies for the analytics team that impact the bottom line.