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Data is rapidly disappearing as third-party cookie deprecation takes flight and CCPA-like regulations continue to roll out. As consumer mindsets shift about data and privacy, companies need to use data responsibly to deliver great experiences. With the right identity resolution solution that accounts for customer consent and unifies data from across multiple devices, channels, systems, and platforms, you can stay ahead of the game.
In this webinar, we’ll walk through strategies companies have used to create mutually beneficial experiences for them and their customers. And we’ll cover:
- Why identity matters in the context of changing privacy regulations
- What is “identity resolution” and how it fits into your customer engagement strategy
- How companies enable a test and learn strategy to prepare for the future