Video Interview

To deliver personalized customer experiences on the showroom floor and through every digital touchpoint, retail companies must give their business teams access to first-party data that offers both confidence and utility.

Watch this video interview with Sue Beckett, VP Digital Marketing and E-commerce at Lovesac, as she details the furniture retailer’s journey to creating a single customer view that serves a diverse set of stakeholders across the organization. You’ll also learn:

  • Best practices for uncovering data needs and customer insights in a retail organization
  • How the right first-party data strategy creates efficiencies internally and boosts revenue
  • Examples of how the right tech stack can deliver omni-channel experiences in real time
Fill out the form to watch the video interview and learn how a CDP can help transform your organization.

See what BlueConic can do for you.