To deliver personalized customer experiences on the showroom floor and through every digital touchpoint, retail companies must give their business teams access to first-party data that offers both confidence and utility.
Watch this video interview with Sue Beckett, VP Digital Marketing and E-commerce at Lovesac, as she details the furniture retailer’s journey to creating a single customer view that serves a diverse set of stakeholders across the organization. You’ll also learn:
- Best practices for uncovering data needs and customer insights in a retail organization
- How the right first-party data strategy creates efficiencies internally and boosts revenue
- Examples of how the right tech stack can deliver omni-channel experiences in real time