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Looking to catch up to transformative brands, more than two-thirds of CMOs plan to increase their spend on marketing technology in the coming years to drive their own digital transformation.
But too many marketing leaders (and even day-to-day marketers) quantify the ROI of their tools based on improvements to channel-specific metrics like clickthrough rate and open rate.
Discover why today’s enterprise marketing professionals are focusing on operational efficiencies to drive both the marketing organization and the business at large.
Marketing strategist Elizabeth Shaw and BlueConic COO Cory Munchbach discuss:
- The key trends that will shape marketing over the next three years
- How to assess the operational efficiency gained with marketing technology
- How a CDP fundamentally transforms how marketers and businesses understand and interact with customers