Share rich first party data for known and anonymous users with third party advertising partners for smarter look-alike modeling and improve targeting.
Use segment discovery to bridge the gap between advertising data and first party data, so you can echo relevant campaign messages on-site and respond to exit intent in real time.
Improve web engagement by discerning an individual user’s intent from form data and web behavior to personalize their experiences in real time.
Use CRM records to recognize individuals on your digital properties and synchronize the customer journey online and offline based on all available first party data.
Make better use of your advertising dollars by using digital insights and behavior to retarget the right user and improve upsell and conversion rates.
Feed real-time digital activity and characteristics to your CRM to enhance offline interactions, improve cross-sell and up-sell campaigns, personalize sales outreach, and tailor call center conversations.