Unified, Actionable Customer Data Solutions
BlueConic liberates your first-party data – so you can make the single customer view the center of all your customer lifecycle marketing programs.
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BlueConic will help me cross/upsell better (i.e. “retain” better). A high proportion of our sales occur in a single category. I need to build a personalized cross-sell strategy that takes into account many components of my consumer’s first purchase. Did they buy on discount? Did they look at any other categories? Did they come to our website directly or via CPC?
Scott Kennedy | eCommerce Analytics & Digital Marketing Director | Franklin SportsFrom the beginning, we saw a lot of value. It was a no brainer because we can craft that dynamic, personal shopping experience, and sell more product.
Steven Johnson | Digital Marketing Manager | RAENUsing BlueConic, we feel like we’ve done a good job of creating usable personas. We’ve looked at our user personas and compared the most active subscribers against the prospects. What content do they look at? When? Who are they? Where are they located?
John Rockwell | Senior Director, Consumer Marketing | San Francisco Chronicle