Customer Analytics Solutions

Enable growth by democratizing customer analytics

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See what BlueConic can do for you

Customer analytics teams are increasingly expected to be the change agents that unlock customer centricity across the organization, but they are often limited in time and resources. BlueConic transforms the way your analytics & data science teams enable your marketing, customer experience, digital product, and monetization teams to drive business outcomes.

Unify cross-channel data

Collect first-party data from all online and offline channels, systems, and sources into a unified customer database. Data is automatically cleaned and normalized.

Enable real-time customer scores

Use cross-channel customer data to calculate customer scores, like CLV, that update in real-time to customer profiles. Growth teams can orchestrate customer experiences without additional technical resources.

Eliminate tedious tasks

Improve your operational efficiency and time to market by segmenting and analyzing data without the need for help from costly external agencies or your own team’s resources.

Discover and share insights

Export profile data from your first-party data asset to conduct further analysis in your own external systems or in AI Workbench. Schedule model refreshes or reports to update automatically.

Why customers love BlueConic

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HEINEKEN USA Builds ‘Golden Consumer Records’ to Enable DTC Relationships

Find out how HEINEKEN USA uses BlueConic to reduce its reliance on third-party data.

"The reports that we wanted that we have today would have taken about a day to put together. Because of BlueConic, it takes us about an hour."

Lindsey Griffith | Manager of Data Technology, Endeavor Business Media
250%

The increase in identifiable customers HEINEKEN USA can build direct relationships with.

“For the first time, we can use HEINEKEN's owned segments instead of relying on third-party data and design robust, personal journeys for our various audiences.”

Director, Consumer Data Strategy | HEINEKEN USA
“The reason we went with BlueConic was a combination of things… how modern the technology stack is, advanced analytics capabilities, ease of use, as well as company culture.”

Reem Seghairoun | VP, Global Digital Consumer 360, VF Corporation
"BlueConic enabled us to enrich channels with additional data and apply personalization to the right target group at the right time."

Loraine Seliger | Data Specialist, Continu
"Overall, [BlueConic] is an easy-to-use solution that allows us to build custom audience segments for advanced customer insights and easy execution in other marketing channels."

Marketing Analyst | Retailer