Customer Lifecycle Marketing Solutions

Drive growth from customer lifecycle marketing

Solutions Data Flow Pattern

See what BlueConic can do for you

Traditional static, outbound marketing falls short of customer expectations. Instead, marketers can drive growth by orchestrating all interactions to be in response to who and where each customer is on their journey. BlueConic transforms the way your growth-focused teams operate by empowering them with unified, actionable, and privacy-compliant first-party data to drive business outcomes.

Deliver privacy-led experiences

Embed privacy into the customer experience. Create trust with customers by using front- and back-end privacy features to centrally manage consent to inform what customer data is used to deliver experiences.

Orchestrate cross-channel journeys

Deliver timely and relevant messaging to individuals based on real-time data about behaviors and transactions coupled with predictive models for product and content recommendations.

Persistent view of the customer

Recognize customer across channels from the time they are anonymous to the time they become known. Use historical data to truly understand the customer’s journey and needs.

Measure CLV and loyalty

Use cross-channel customer data to calculate CLV, RFM, and other customer scores in real-time. Use CLV to orchestrate customer experiences, measure growth over time, and understand what drives loyalty.

  • "BlueConic will help me cross/upsell better (i.e., "retain" better). A high proportion of our sales occur in a single category. I need to build a personalized cross-sell strategy in MailChimp that takes into account many components of my consumer's first purchase. Did they buy on discount? Did they look at any other categories? Did they come to our website directly or via CPC?"
    Scott Kennedy | Director, eCommerce Analytics & Digital Marketing, Franklin Sports
  • “BlueConic Lifecycles is not just a visualization, it’s a tangible, actionable customer journey map. And it not only allows us to drive insights, but to activate coordinated multi-channel marketing”.
    Kristina Kalpokaite | Head of Acquisition, Vanarama
  • “Before BlueConic, weren't not able to take information from one channel and use it to inform the messaging we push out in another.”
    Saugar Sainju | VP, Growth Marketing, goba Sports Group
  • “BlueConic has really helped us with segmenting users into different paths and ensuring that we're collecting how far along that path they've gotten. It sounds pretty basic, but it’s very important. It's one of the main things that we have seen a huge benefit from.”
    Sarah Desmarais | Director of Marketing, CRM and Audience, America's Test Kitchen
  • 3X

    The improvement to Telia’s cross-sell and upsell conversion rates after implementing BlueConic.

    “BlueConic was the technology we needed to enable an entirely new way of working that eliminated previous data bottlenecks and supported cross-functional collaboration.”
    Lena Lindgren | Head of Customer Value Management & Analytics B2C, Telia Company

Get in touch.

Talk with one of our experts to see how BlueConic can help you transform the way your business teams operate and power your growth initiatives with data.