Customer Lifecycle Marketing Solutions

Drive growth from customer lifecycle marketing

Solutions Data Flow Pattern

See what BlueConic can do for you

Traditional static, outbound marketing falls short of customer expectations. Instead, marketers can drive growth by orchestrating all interactions to be in response to who and where each customer is on their journey. BlueConic transforms the way your growth-focused teams operate by empowering them with unified, actionable, and privacy-compliant first-party data to drive business outcomes.

Deliver privacy-led experiences

Embed privacy into the customer experience. Create trust with customers by using front- and back-end privacy features to centrally manage consent to inform what customer data is used to deliver experiences.

Orchestrate cross-channel journeys

Deliver timely and relevant messaging to individuals based on real-time data about behaviors and transactions coupled with predictive models for product and content recommendations.

Persistent view of the customer

Recognize customer across channels from the time they are anonymous to the time they become known. Use historical data to truly understand the customer’s journey and needs.

Measure CLV and loyalty

Use cross-channel customer data to calculate CLV, RFM, and other customer scores in real-time. Use CLV to orchestrate customer experiences, measure growth over time, and understand what drives loyalty.

  • "I wish I had jumped on the lifecycle bandwagon more quickly... setting up the lifecycles is not hard and that's where the real power is."
    Dana Green | Director of e-Commerce and Optimization, Comoto
  • “BlueConic Lifecycles is not just a visualization, it's a tangible, actionable customer journey map that allows us to drive insights and activate coordinated multi-channel marketing."
    Kristina Kalpokaite | Head of Acquisition, Vanarama
  • “Before BlueConic, weren't not able to take information from one channel and use it to inform the messaging we push out in another.”
    Saugar Sainju | VP, Growth Marketing, goba Sports Group
  • “BlueConic has helped us segment users into different paths and ensure that we're collecting how far along that path we've gotten. ”
    Sarah Desmarais | Director of Marketing, CRM and Audience, America's Test Kitchen
  • 3X

    The improvement to Telia’s cross-sell and upsell conversion rates after implementing BlueConic.

    “BlueConic was the technology we needed to enable an entirely new way of working that eliminated previous data bottlenecks and supported cross-functional collaboration.”
    Lena Lindgren | Head of Customer Value Management & Analytics B2C, Telia Company
  • "BlueConic enabled us to enrich channels with additional data and apply personalization to the right target group at the right time."
    Loraine Seliger | Data Specialist, Continu
  • "You can do a lot with the segmentation and the lifecycle orchestration capabilities in BlueConic to see what moves the needle the most."
    Kyle Whitfield | VP, Consumer Revenue, The Advocate

Get in touch.

Talk with one of our experts to see how BlueConic can help you transform the way your business teams operate and power your growth initiatives with data.