BlueConic in the News

BlueConic Completes SOC 2 Type 2 Audit

news | July 22, 2021
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Refreshing rewards: How HEINEKEN USA reduced reliance on third-party data

news | July 21, 2021
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Sam Ngo: No More Personalization for Personalization's Sake

news | July 15, 2021
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eMarketer and BlueConic to host webinar “Ad Targeting in the Extended Identity Crisis”

news | July 8, 2021
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Suite success? Not if you’re using them as a CDP

news | July 7, 2021
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Why the Evolution of CX Is Impacting Your First-Party Data Strategy

news | July 6, 2021
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Hoe bedrijven zich kunnen voorbereiden op het einde van third-party cookies in 2023

news | July 6, 2021
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Founder Series - Cory Munchbach, COO, BlueConic

news | June 29, 2021
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Google’s cookie delay may offer breathing room but should be used with caution, say marketers

news | July 1, 2021
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Improving operational efficiency with modern tech

news | June 28, 2021
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How to deliver tailored marketing in a post-cookie world

news | June 14, 2021
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Why Is Marketing Personalization So Hard?

news | June 11, 2021
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BlueConic Launches Tool to Assess Organizational Readiness for First-Party Data Future

news | June 8, 2021
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Inside Analytics Unite 2021: Plotting Roadmaps to Success

news | June 4, 2021
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Geef prioriteit aan first-party data, 3 tips voor je strategie

news | June 1, 2021
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BlueConic: Turning First-Party Data into a Strategic Business Asset

news | May 20, 2021
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How Retailers Can Create Meaningful Revenue Streams From Audience Monetization

news | May 11, 2021
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Cory Munchbach: The Tools That Transform

news | May 6, 2021
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BlueConic Named SIIA Business Technology Product CODiE Award Finalist for Best Customer Data Platform

news | May 5, 2021
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How Marketing Can Move Forward As Third-Party Cookies Are Phased Out

news | May 4, 2021
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IOS 14.5 App Tracking Transparency rewires digital marketing

news | April 30, 2021
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Marketers Move to Chart Journeys in Real Time

news | April 30, 2021
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BlueConic Recognized as Silver Stevie® Award Winner in 2021 American Business Awards

news | April 29, 2021
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BlueConic Joins CMSWire to Discuss “Improving Marketing’s Operational Efficiency with a CDP”

news | April 22, 2021
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Heineken Launches First-Party Data Strategy To Prepare For A Cookieless Future

news | April 19, 2021
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BlueConic’s Ngo on the cookie conundrum, life as a customer data platform

news | April 16, 2021
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Katherine Boardman Joins BlueConic as Senior Vice President of People and Talent

news | April 13, 2021
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Why Companies Need to Prioritise First-Party Data

news | April 6, 2021
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CRM 4.0: data science voor customer & business intelligence

news | March 30, 2021
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The R.I.D.E. Podcast

news | March 30, 2021
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A day in the life of… Cory Munchbach, COO of BlueConic

news | March 25, 2016
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Trying to control the customer journey is futile

news | March 16, 2021
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Google’s FLoC poses a threat to identity solutions and advertisers

news | April 5, 2021
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How publishers can prepare for the sunsetting of cookies in 2022: Report

news | March 24, 2021
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Heineken USA builds ‘golden consumer records’ to enable 1:1 relationships with customers

news | March 23, 2021
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Ad Tech Vendors Keep Their Cookieless Options Open

news | March 16, 2021
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Google’s identifier forces ad tech to make some hard choices

news | March 15, 2021
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Heineken USA Joins BlueConic to Discuss its First-Party Data Strategy at MarTech Spring Virtual Conference

news | March 9, 2021
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What does a city exodus mean for your business?

news | March 6, 2021
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How Google’s new-found love of privacy impacts adtech, media buyers and publishers

news | March 4, 2021
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10 Great Examples Of Personalized Marketing Strategies

news | February 12, 2021
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Focus Your Customer Journey Maps on Actions, Not Abstractions

news | February 10, 2021
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First-Party Data and the Future of Retail

news | February 9, 2021
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Identity crisis: Media, technology, and data in the next decade

news | February 9, 2021
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BlueConic Helps Organizations Continue to Build First-Party Data Assets in the Wake of Third-Party Cookie Deprecation

news | February 9, 2021
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A Look Ahead: Why Customer Data Platform Growth Will Boom in 2021

news | February 1, 2021
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BlueConic and Nagarro Partner to Deliver Transformational Value to Enterprise CDP Adopters

news | February 2, 2021
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Three Resolutions Customer-Focussed Businesses Must Make In 2021

news | January 25, 2021
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Is your marketing ops team ready to implement a new CDP?

news | January 14, 2021
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BlueConic Adds Marketing Technology Veteran as Vice President

news | January 13, 2020
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BlueConic Adds Marketing Technology Veteran David Visi as Vice President of Professional Services

news | January 11, 2021
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2021 Forecast: Marketing Strategy in a Post-Cookie World

news | December 28, 2020
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How CDPs Help Traditional Companies Level the Playing Field With Digital Natives

news | December 27, 2020
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Enterprise IT Leaders Face Two Paths to AI

news | December 23, 2020
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How to Cut Back on Martech Bloat

news | December 17, 2020
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14 Effective Ways To Improve Brand Loyalty

news | December 16, 2020
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5 Growth-Focused Initiatives That Will Drive Customer Engagement in 2021 and Beyond

news | December 7, 2020
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BlueConic COO Cory Munchbach to Speak at Adweek Elevate: Publishing Summit

news | December 4, 2020
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Marketing Agility During The Pandemic: Why First-Party Data Is Pivotal

news | December 2, 2020
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The Joy of Working in Startups

news | November 30, 2020
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‘Go to market faster’: The Washington Post’s Arc goes outside the tent for payment and data integrations

news | November 24, 2020
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Arc Publishing Integrates With BlueConic

news | November 23, 2020
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15 Ways To Find And Attract Investors Remotely

news | November 12, 2020
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Must-Ask Questions For Successful CDP Adoption

news | November 6, 2020
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How VF Corp Made the Single Customer View a Reality

news | November 5, 2020
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BlueConic: You’re Not A CDP If You Outsource Data Management

news | November 2, 2020
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CX Guide: The Tools You Need to Create an Exceptional Customer Experience

news | October 28, 2020
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The MarTech Stack Evaluation Guide for Marketing

news | October 21, 2020
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MEDIA ALERT: BlueConic to Host eMarketer Webinar “Identity Crisis: Engaging Customers in a Post-Cookie World"

news | October 19, 2020
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Successful CDP Adoption Is Tied To Good Change Management

news | October 15, 2020
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How a CDP Will Help Tame the Customer Experience and Marketing Beasts

news | October 8, 2020
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BlueConic Named Digiday Technology Award Finalist for Best Customer Data Platform

news | October 6, 2020
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4 Ways That AI Is Improving the Customer Experience

news | October 5, 2020
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BlueConic: Empowering Marketers through Unified and Actionable Data

news | October 1, 2020
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This is what a customer data platform (CDP) is designed to do

news | September 25, 2020
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BlueConic Wins Back-to-Back “Best Customer Data Platform” Awards

news | September 23, 2020
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Data Collection In A Value Exchange Economy

news | September 10, 2020
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14 Regular Tasks Communication Newbies Are Unprepared For

news | September 10, 2020
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Tech Talk With BlueConic: How the World's Leading CDP Centralizes and Optimizes Data

news | September 2, 2020
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Informatica Acquired GreenBay Technologies, BlueConic, Decibel Add Execs & More News

news | August 21, 2020
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Jacqueline Rousseau-Anderson Joins BlueConic as Senior Vice President, Customer Success

news | August 19, 2020
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ClickZ Tech Talks | BlueConic

news | August 14, 2020
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The Secret to Effective Customer Lifecycle Marketing in Good Times and Bad

news | August 11, 2020
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Operational Efficiency and Strategic Value: The New Currency for Martech Evaluation

news | August 7, 2020
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All-In-One Vs. Best-Of-Breed: Putting An End To An Endless Debate

news | August 5, 2020
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Clearing Up First-Party Data Management Confusion

news | July 20, 2020
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12 Ways to Truly Help Marketers Leverage Customer Data Platforms

news | July 15, 2020
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WEHCO Media hails Blueconic’s orchestration upgrade

news | July 13, 2020
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BlueConic Expands Customer Lifecycle Orchestration Capabilities

news | July 9, 2020
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BlueConic: Unified, Actionable First-Party Customer Data for Marketing

news | June 30, 2020
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BlueConic: Redefining the Marketing Technology Landscape

news | June 30, 2020
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How to Build the Right Digital Experience Stack for Your Business

news | June 23, 2020
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BlueConic Recognized as a Major CDP Vendor by Quadrant Knowledge Solutions

news | June 23, 2020
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Avoiding the Confusion of the CDP and How to Better Utilize Customer Data

news | June 17, 2020
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BlueConic Selected as Adweek Readers’ Choice Finalist in Customer Data Platform Category

news | June 16, 2020
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What Is A Customer Data Platform (CDP)? With Top 10 CDP Software for 2020

news | May 26, 2020
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In a consumer-driven world, CDPs are essential

news | May 8, 2020
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Developing CDP Use Cases: A Guide for Marketers

news | May 4, 2020
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Q&A: BlueConic, liberating publisher customer data

news | April 21, 2020
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The FlipMyFunnel Podcast: Why Self Reflection Is Important in Your Career

news | March 27, 2020
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50 Boston Startups to Watch in 2020

news | March 16, 2020
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The Rise and Rise of the Customer Data Platform: As Cookies Crumble, Why the CDP Matters

news | March 16, 2020
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Traditional Fashion and Apparel Brands Play Catch Up to D-to-Cs

news | March 10, 2020
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Survey: B2B Media Companies Focus On Digital Diversification

news | February 20, 2020
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2020 Resolutions for Marketers - Prioritize Privacy, Create a Single Customer View, and Practice Responsiveness

news | February 3, 2020
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What's the Road Ahead Look Like for CDPs?

news | January 30, 2020
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Publishers Bullish on Talent, Tech and Growth in 2020

news | January 30, 2020
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4 CDP Case Studies

news | January 24, 2020
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Trampoline Brand Springfree Uses CDP Tech To Lower Its CPA By Leaps And Bounds

news | January 20, 2020
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BlueConic receives investment of $ 13 million

news | January 15, 2020
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Customer Data Platforms Emerge as Marketing’s Latest Holy Grail

news | January 10, 2020
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Customer Data Platform BlueConic Secures $13 Million Series B

news | January 3, 2020
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BlueConic Raises $13 Million Series B to Further Expand Its Global Footprint As the Preeminent Customer Data Platform of the Consumer Privacy Era

news | January 2, 2020
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European-born marketing tech firm plans Boston growth after raising $13M

news | January 2, 2020
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BlueConic Closes $13M Series B, Plans to Double Boston Headcount

news | January 2, 2020
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BlueConic Recognized for “Best Company Culture” and “Best Companies for Diversity” by Comparably

news | December 12, 2019
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Link test results to customer journeys

news | December 12, 2019
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Best Companies For Diversity 2019

news | December 12, 2019
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Best Company Culture 2019

news | December 10, 2019
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The Best Companies For Corporate Culture In 2019

news | December 10, 2019
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The 2019 FUSE Media Summit Technology Award Winners

news | December 4, 2019
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How to use first-party data to drive revenue in the subscription economy

news | December 3, 2019
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Use Cases for AI in Analytics

news | October 22, 2019
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Customer Journey 2.0: Implementing Lifecycle Marketing for 2020 and Beyond

news | October 4, 2019
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BlueConic Wins “Best Customer Data Platform” Award in 2019 MarTech Breakthrough Awards Program

news | August 7, 2019
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WTF is zero-party data?

news | July 12, 2019
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Announcing the 2019 BostonFest Coolest Companies Finalists

news | June 24, 2019
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Putting the Pieces Together: Tips for Connecting Fragmented Data

news | June 20, 2019
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See what BlueConic can do for you.

Whether you’re looking for operational efficiencies or improved marketing effectiveness through data activation, our customer data platform can help.