BlueConic in the News

How Google’s new-found love of privacy impacts adtech, media buyers and publishers

news | March 4, 2021
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10 Great Examples Of Personalized Marketing Strategies

news | February 12, 2021
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Focus Your Customer Journey Maps on Actions, Not Abstractions

news | February 10, 2021
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First-Party Data and the Future of Retail

news | February 9, 2021
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Identity crisis: Media, technology, and data in the next decade

news | February 9, 2021
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BlueConic Helps Organizations Continue to Build First-Party Data Assets in the Wake of Third-Party Cookie Deprecation

news | February 9, 2021
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A Look Ahead: Why Customer Data Platform Growth Will Boom in 2021

news | February 1, 2021
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BlueConic and Nagarro Partner to Deliver Transformational Value to Enterprise CDP Adopters

news | February 2, 2021
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Three Resolutions Customer-Focussed Businesses Must Make In 2021

news | January 25, 2021
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Is your marketing ops team ready to implement a new CDP?

news | January 14, 2021
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BlueConic Adds Marketing Technology Veteran as Vice President

news | January 13, 2020
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BlueConic Adds Marketing Technology Veteran David Visi as Vice President of Professional Services

news | January 11, 2021
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2021 Forecast: Marketing Strategy in a Post-Cookie World

news | December 28, 2020
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How CDPs Help Traditional Companies Level the Playing Field With Digital Natives

news | December 27, 2020
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Enterprise IT Leaders Face Two Paths to AI

news | December 23, 2020
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How to Cut Back on Martech Bloat

news | December 17, 2020
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14 Effective Ways To Improve Brand Loyalty

news | December 16, 2020
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5 Growth-Focused Initiatives That Will Drive Customer Engagement in 2021 and Beyond

news | December 7, 2020
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BlueConic COO Cory Munchbach to Speak at Adweek Elevate: Publishing Summit

news | December 4, 2020
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Marketing Agility During The Pandemic: Why First-Party Data Is Pivotal

news | December 2, 2020
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The Joy of Working in Startups

news | November 30, 2020
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‘Go to market faster’: The Washington Post’s Arc goes outside the tent for payment and data integrations

news | November 24, 2020
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Arc Publishing Integrates With BlueConic

news | November 23, 2020
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15 Ways To Find And Attract Investors Remotely

news | November 12, 2020
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Must-Ask Questions For Successful CDP Adoption

news | November 6, 2020
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How VF Corp Made the Single Customer View a Reality

news | November 5, 2020
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BlueConic: You’re Not A CDP If You Outsource Data Management

news | November 2, 2020
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CX Guide: The Tools You Need to Create an Exceptional Customer Experience

news | October 28, 2020
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The MarTech Stack Evaluation Guide for Marketing

news | October 21, 2020
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MEDIA ALERT: BlueConic to Host eMarketer Webinar “Identity Crisis: Engaging Customers in a Post-Cookie World"

news | October 19, 2020
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Successful CDP Adoption Is Tied To Good Change Management

news | October 15, 2020
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How a CDP Will Help Tame the Customer Experience and Marketing Beasts

news | October 8, 2020
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BlueConic Named Digiday Technology Award Finalist for Best Customer Data Platform

news | October 6, 2020
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4 Ways That AI Is Improving the Customer Experience

news | October 5, 2020
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BlueConic: Empowering Marketers through Unified and Actionable Data

news | October 1, 2020
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This is what a customer data platform (CDP) is designed to do

news | September 25, 2020
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BlueConic Wins Back-to-Back “Best Customer Data Platform” Awards

news | September 23, 2020
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Data Collection In A Value Exchange Economy

news | September 10, 2020
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14 Regular Tasks Communication Newbies Are Unprepared For

news | September 10, 2020
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Tech Talk With BlueConic: How the World's Leading CDP Centralizes and Optimizes Data

news | September 2, 2020
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Informatica Acquired GreenBay Technologies, BlueConic, Decibel Add Execs & More News

news | August 21, 2020
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Jacqueline Rousseau-Anderson Joins BlueConic as Senior Vice President, Customer Success

news | August 19, 2020
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ClickZ Tech Talks | BlueConic

news | August 14, 2020
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The Secret to Effective Customer Lifecycle Marketing in Good Times and Bad

news | August 11, 2020
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Operational Efficiency and Strategic Value: The New Currency for Martech Evaluation

news | August 7, 2020
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All-In-One Vs. Best-Of-Breed: Putting An End To An Endless Debate

news | August 5, 2020
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Clearing Up First-Party Data Management Confusion

news | July 20, 2020
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12 Ways to Truly Help Marketers Leverage Customer Data Platforms

news | July 15, 2020
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WEHCO Media hails Blueconic’s orchestration upgrade

news | July 13, 2020
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BlueConic Expands Customer Lifecycle Orchestration Capabilities

news | July 9, 2020
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BlueConic: Unified, Actionable First-Party Customer Data for Marketing

news | June 30, 2020
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BlueConic: Redefining the Marketing Technology Landscape

news | June 30, 2020
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How to Build the Right Digital Experience Stack for Your Business

news | June 23, 2020
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BlueConic Recognized as a Major CDP Vendor by Quadrant Knowledge Solutions

news | June 23, 2020
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Avoiding the Confusion of the CDP and How to Better Utilize Customer Data

news | June 17, 2020
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BlueConic Selected as Adweek Readers’ Choice Finalist in Customer Data Platform Category

news | June 16, 2020
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What Is A Customer Data Platform (CDP)? With Top 10 CDP Software for 2020

news | May 26, 2020
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In a consumer-driven world, CDPs are essential

news | May 8, 2020
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Developing CDP Use Cases: A Guide for Marketers

news | May 4, 2020
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Q&A: BlueConic, liberating publisher customer data

news | April 21, 2020
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The FlipMyFunnel Podcast: Why Self Reflection Is Important in Your Career

news | March 27, 2020
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50 Boston Startups to Watch in 2020

news | March 16, 2020
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The Rise and Rise of the Customer Data Platform: As Cookies Crumble, Why the CDP Matters

news | March 16, 2020
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Traditional Fashion and Apparel Brands Play Catch Up to D-to-Cs

news | March 10, 2020
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Survey: B2B Media Companies Focus On Digital Diversification

news | February 20, 2020
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2020 Resolutions for Marketers - Prioritize Privacy, Create a Single Customer View, and Practice Responsiveness

news | February 3, 2020
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What's the Road Ahead Look Like for CDPs?

news | January 30, 2020
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Publishers Bullish on Talent, Tech and Growth in 2020

news | January 30, 2020
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4 CDP Case Studies

news | January 24, 2020
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Trampoline Brand Springfree Uses CDP Tech To Lower Its CPA By Leaps And Bounds

news | January 20, 2020
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BlueConic receives investment of $ 13 million

news | January 15, 2020
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Customer Data Platforms Emerge as Marketing’s Latest Holy Grail

news | January 10, 2020
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Customer Data Platform BlueConic Secures $13 Million Series B

news | January 3, 2020
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BlueConic Raises $13 Million Series B to Further Expand Its Global Footprint As the Preeminent Customer Data Platform of the Consumer Privacy Era

news | January 2, 2020
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European-born marketing tech firm plans Boston growth after raising $13M

news | January 2, 2020
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BlueConic Closes $13M Series B, Plans to Double Boston Headcount

news | January 2, 2020
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BlueConic Recognized for “Best Company Culture” and “Best Companies for Diversity” by Comparably

news | December 12, 2019
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Link test results to customer journeys

news | December 12, 2019
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Best Companies For Diversity 2019

news | December 12, 2019
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Best Company Culture 2019

news | December 10, 2019
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The Best Companies For Corporate Culture In 2019

news | December 10, 2019
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The 2019 FUSE Media Summit Technology Award Winners

news | December 4, 2019
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How to use first-party data to drive revenue in the subscription economy

news | December 3, 2019
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Use Cases for AI in Analytics

news | October 22, 2019
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Customer Journey 2.0: Implementing Lifecycle Marketing for 2020 and Beyond

news | October 4, 2019
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BlueConic Wins “Best Customer Data Platform” Award in 2019 MarTech Breakthrough Awards Program

news | August 7, 2019
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WTF is zero-party data?

news | July 12, 2019
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Announcing the 2019 BostonFest Coolest Companies Finalists

news | June 24, 2019
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Putting the Pieces Together: Tips for Connecting Fragmented Data

news | June 20, 2019
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Personalization is another journey of discovery for industry that wants to offer the ultimate customer experience

news | June 20, 2019
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Misadventures in Digital Marketing Podcast

news | June 3, 2019
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5 crucial 'MarTech' developments that you must keep an eye on

news | May 27, 2019
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Martech Industry Veteran Alex Lee Joins BlueConic as Senior Vice President of Global Sales

news | May 14, 2019
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20 Big Data Companies That Are Redefining Marketing

news | May 1, 2019
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Interview with Michele Szabocsik, VP Marketing, BlueConic

news | April 25, 2019
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Understanding the Myths and Realities of a True CDP

news | April 22, 2019
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BlueConic: The First-Party Data Opportunity

news | April 17, 2019
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BlueConic Launches AI Workbench to Eliminate Operational Inefficiencies for Data Science & Marketing Teams

news | April 16, 2019
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Amac Makes Email Campaigns Personal

news | April 12, 2019
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6 Customer Data Platforms for Brands

news | April 9, 2019
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A Marketer’s Guide To CDPs (Behind The Hype Edition)

news | April 2, 2019
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CDP Early Days

news | March 26, 2019
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Fingerspitz partners with CDP market leader BlueConic

news | March 14, 2019
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Identity Resolution and Cross Device Identity Management

news | March 12, 2019
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CMO Secrets with Cory Munchbach

news | February 27, 2019
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To Be Best Positioned For 2020, Brands Must Create Strategies In 2019 To Evolve Their Mar Tech

news | January 25, 2019
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Data is the New Creative

news | January 24, 2019
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CDP Market Leader BlueConic Appointed European Sales Director to Manage European Growth

news | November 9, 2018
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Inside the Digital Subscriptions Accelerator: How the San Francisco Chronicle Increased Digital Subscriptions

news | November 5, 2018
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Is Adobe, Microsoft, and SAP’s Open Data Initiative a New Generation of Customer Experience, or a Nice Fantasy?

news | October 30, 2018
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Tourism Websites are Being Redesigned to Get Way More Personal

news | August 31, 2018
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How to Measure Customer Data Platform Performance and ROI

news | August 30, 2018
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New Partnership Helps Marketers Maximize the Value of their Customer and Digital Platform Data to Deliver Smart Campaigns

news | August 28, 2018
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Marketers Gain Deep Customer Understanding with BlueConic’s Industry-Leading Customer Profiles Integrated with Decibel’s Proprietary Digital Experience Score

news | August 21, 2018
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BlueConic Records High Scores for Integrated Customer View, Data Matching and Hygiene, and Measurement in The Relevancy Group’s CDP Relevancy Ring

news | August 14, 2018
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How GDPR and AI Turned Unified Data Into a Business Imperative

news | July 10, 2018
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Inka Solutions Partners with BlueConic to Provide Best of Class Paywall Solution and Analytics Platform

news | June 19, 2018
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Marketers Take Action on Consumer Intent in the Moment with BlueConic’s Real-Time Behavioral Profile Properties and Segments

news | June 13, 2018
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MarTech Advisor: Investing in CDP: Choosing the Right Vendor

news | June 6, 2018
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BlueConic Introduces Consent Management for GDPR

news | April 19, 2018
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Investing in CDP: Building the Business Case Internally

news | April 18, 2018
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Some Media Companies Moving Decisively on GDPR, Others Not So Much

news | April 3, 2018
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Martech & Adtech Convergence is a Reality. It’s Just Not What You Thought

news | March 29, 2018
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Marketers Are Missing the Point of GDPR – and the Opportunity

news | March 1, 2018
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BlueConic Triples Growth Year-Over-Year in 2017

news | January 16, 2018
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Marketers Gain Unified View of Customers Across all Channels and Devices With BlueConic and Acxiom

news | October 12, 2017
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How BlueConic’s CDP Works

news | September 15, 2017
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Interview with Bart Heilbron, CEO at BlueConic

news | May 11, 2017
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New Database Gives Randall Reilly 360-Customer View

news | April 12, 2017
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Introducing BlueConic Recommendations Engine

news | February 3, 2017
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Boston Globe Media Partners Selects BlueConic as CDP

news | March 16, 2015
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See what BlueConic can do for you.

Whether you’re looking for operational efficiencies or improved marketing effectiveness through data activation, our customer data platform can help.