BlueConic Acquires Jebbit, Redefining CDP Space

BlueConic’s acquisition of Jebbit brings first-party data collection and customer data activation into one connected platform.

Now, marketers have more ways to ask customers what they want, understand what those answers mean, and turn that insight into smarter segments, messages, offers, and experiences.

Announced on July 10, 2024, the acquisition adds Jebbit’s interactive experience capabilities to BlueConic, giving teams a more engaging way to collect customer-provided data through quizzes, surveys, product finders, lookbooks, and more.

Key takeaways

• BlueConic acquired Jebbit to give marketers more ways to collect, understand, and activate first-party customer data.
• Jebbit’s interactive experience capabilities are now part of BlueConic, helping teams collect customer-provided data through quizzes, surveys, product finders, lookbooks, and other digital experiences.
• Marketers can use these experiences to learn directly from customers instead of relying only on inferred behaviors like clicks, pageviews, or past purchases.
• The data customers share can become part of BlueConic customer profiles, where it can inform segmentation, personalization, messaging, offers, and activation.
• The acquisition expands BlueConic’s role beyond customer data management by helping marketers create more engaging ways to collect data and put those insights to work.

BlueConic acquires Jebbit

BlueConic acquired Jebbit to help marketers get closer to what customers actually want, not just what their clicks or past behaviors might suggest.

The acquisition brought Jebbit’s interactive experience capabilities into BlueConic, giving brands a more engaging way to ask customers about their interests, preferences, motivations, and needs. Instead of guessing what someone might want based on scattered signals, teams can invite customers to share that information directly.

That makes first-party data more useful from the start. A quiz response, survey answer, or product finder result does not have to sit inside a one-off campaign. It can become part of a connected customer profile in BlueConic, where marketers can use it to shape segmentation, personalization, and activation across channels.

Why BlueConic acquired Jebbit

Marketers need better ways to understand customers in the moments when they are actively engaging.

Clicks, transactions, and campaign activity can tell part of the story, but they do not always explain what someone wants, why they are interested, or what they need next. Jebbit’s capabilities help close that gap by making it easier to ask customers directly through interactive digital experiences.

With those capabilities now part of BlueConic, marketers can turn customer engagement into customer insight, then use that insight to build richer profiles, create stronger segments, and deliver more relevant experiences.

More ways to collect first-party data

Jebbit’s capabilities give marketers more ways to collect first-party data through quizzes, surveys, lookbooks, product finders, and other interactive experiences.

That matters because first-party data is not just about tracking what customers do. It can also include what customers choose to tell you, such as what they are shopping for, what they care about, where they are in the buying journey, and what kind of experience they expect from your brand.

Richer customer profiles for smarter marketing

Customer-provided data becomes more powerful when it connects to the rest of the customer profile.

When quiz responses, survey answers, and preference signals flow into BlueConic, marketers can build a clearer view of each customer. That gives teams more context for understanding behavior, building audiences, and tailoring the next best message or experience.

Activation across channels and partners

First-party data becomes more valuable when teams can use it beyond a single campaign or channel.

With BlueConic, customer profiles can inform segmentation, personalization, and activation across the customer lifecycle. That gives marketers a clearer path from collecting customer preferences to using those insights in the moments that shape messaging, offers, recommendations, and the overall customer experience.

How Jebbit’s capabilities expand BlueConic

With Jebbit’s capabilities now part of BlueConic, marketers have a more engaging way to collect and use first-party customer data.

Teams can create interactive experiences that invite people to share their preferences, interests, needs, and goals, then use those insights in BlueConic to shape more relevant messaging, offers, and experiences across channels.

Interactive experiences that ask customers directly

Not every customer insight has to be inferred from clicks, pageviews, or past purchases.

With Jebbit’s capabilities now part of BlueConic, marketers can create quizzes, surveys, product finders, lookbooks, preference centers, and other interactive experiences that invite customers to share information directly.

No-code experience creation for marketers

Jebbit’s no-code experience creator gives marketers a faster way to build and launch interactive experiences without waiting on a long development cycle.

That makes it easier to test ideas, learn from customers, and create timely experiences around campaigns, product launches, seasonal moments, or specific audience needs.

Customer data that becomes actionable in BlueConic

The answers customers share are more valuable when they do not stay trapped in a single quiz, survey, or campaign.

By connecting that data with BlueConic customer profiles, marketers can use those insights to inform segmentation, personalization, messaging, offers, and other moments across the customer journey.

Explore BlueConic Experiences

Jebbit’s capabilities now live inside BlueConic Experiences, where quizzes, product finders, preference flows, and guided selling tools become more than engagement moments. They become a direct path to better customer data.

Use Experiences to ask customers what they want, give them something useful in return, and turn every response into declared first-party data your team can actually act on.

Want to see how it works?

Explore BlueConic Experiences

What the acquisition means for marketers

For marketers, the acquisition makes it easier to turn customer engagement into customer insight.

Interactive experiences give teams a better way to learn what customers are looking for, what they care about, and what they may need next. Once that data becomes part of BlueConic customer profiles, marketers can use it to create more relevant segments, messages, offers, and experiences.

Deeper customer understanding

Customer behavior can tell marketers a lot, but it does not always explain the why behind someone’s actions. By adding more ways to collect customer-provided data, BlueConic helps marketers build profiles that reflect both what customers do and what they say they want.

Faster first-party data growth

Quizzes, surveys, product finders, and other interactive experiences give customers a reason to share information directly. That can help marketers grow their first-party data strategy in a way that feels natural, useful, and connected to the customer experience.

More connected marketing activation

Customer insights are most valuable when teams can act on them. With BlueConic, the data customers share can inform segmentation, personalization, messaging, and campaign activation across channels, helping marketers put those insights to work more consistently.

What the acquisition means for the CDP space

Customer data platforms have long been judged by how well they collect and unify customer data. But marketers need more than a place to store profiles.

They need better ways to learn from customers, understand what those signals mean, and use that insight to create more relevant experiences. By adding Jebbit’s interactive experience capabilities, BlueConic expands what marketers can do with a CDP, from collecting first-party data to activating it across the customer journey.

From customer data storage to customer data action

With these expanded capabilities, BlueConic helps marketers move more easily from collection to action, whether they are building segments, personalizing campaigns, shaping offers, or improving the customer journey.

Why declared data matters in a modern CDP strategy

Declared data gives marketers insight into what customers actually share about themselves, including their preferences, interests, needs, and intent. That makes it a valuable complement to behavioral data. Instead of relying only on what customers click, browse, or buy, marketers can build profiles that also reflect what customers say they want.

Try the BlueConic + Jebbit experience for yourself

Want to see what happens when customers are actually excited to share data with your brand?

Book a demo now and see how BlueConic uses Jebbit-powered interactions to turn quizzes, surveys, product finders, and other digital experiences into first-party insights you can actually use.

Frequently asked questions

When did BlueConic acquire Jebbit?

BlueConic announced its acquisition of Jebbit on July 10, 2024.

What is Jebbit?

Jebbit was a software company that helped marketers create interactive digital experiences, including quizzes, surveys, product finders, lookbooks, and preference centers, to collect first-party data directly from customers.

BlueConic acquired Jebbit in 2024, and Jebbit’s capabilities are now part of BlueConic Experiences. That means marketers can use those interactive experiences to capture customer-provided data and connect it with BlueConic customer profiles for segmentation, personalization, messaging, and activation.

What does Jebbit add to BlueConic?

Jebbit adds interactive experience capabilities to BlueConic, giving marketers more ways to collect first-party data directly from customers through quizzes, surveys, product finders, lookbooks, preference centers, and other digital experiences.

How does the acquisition help marketers?

The acquisition helps marketers connect customer engagement with customer data activation. Teams can ask customers directly about their preferences, needs, and interests, then use those insights in BlueConic to build richer profiles, create better segments, and deliver more relevant experiences.

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