Treasure AI promised marketers the wheel. So why is IT still driving?
BlueConic gives marketing teams real-time data and agentic Growth Plays they can launch themselves. No engineers, no queue, no quarterly surprise bill.
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See how leading B2C brands run Growth Plays without filing a single engineering ticket.
Trusted by 300+ enterprise brands
Your CDP has an SQL problem.
Treasure AI rebranded. The warehouse didn't. The interface changed, but the dependencies didn't. And every campaign still routes through an engineering queue that bills by the run.
A steep learning curve that never flattens
Pricing that surprises you after you sign
Support that sells
instead of solves
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Here's what it looks like when marketers actually own the work.
React in the moment, not on the next scheduled sync.
Treasure AI's decisioning depends on workflow scheduling and segment refresh windows. By the time the agent finishes its loop, your customer has already moved on. That's not real-time. That's a very fast delay. BlueConic fires the instant the behavior happens. No pipeline handoff. No waiting on the next run.
Segments that ship when marketers say so.
Treasure AI will tell you an agent writes the query for you. It's still SQL. As the feature set grows, so does the complexity. BlueConic's visual builders, native decisioning, and prebuilt Growth Plays are built for the people who run growth, not the people who run the data warehouse.
Integrations that connect in clicks, not Python hours.
BlueConic's connector library is built for marketing stacks: plug-and-play, fully documented, no custom configuration required to reach baseline. The kind of setup Treasure AI's documentation promises and its engineering hours deliver.
Pricing you can predict before you sign.
BlueConic is fixed-platform pricing. Predictable, cappable, and a support team that closes tickets instead of opening proposals. No add-ons appearing every quarter. No costs running "higher than assumed." No upsell when something breaks. Just the price you agreed to and a platform that works.
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The customer growth platform your marketers will actually use.
What customers actually achieve with BlueConic
80
%+
increase in e-comm conversion rate
90
%
completion rate
62
%
lift in conversion rate
Great marketing shouldn't depend on a SQL queue.
See a Growth Play in action
See how leading B2C brands run Growth Plays without standing up a data engineering project.
