Detect customer churn before they leave.
All your systems saw your most loyal customer leaving, but none of them acted. BlueConic selects the right retention action automatically, and acts in real time to keep customers.
"BlueConic enables us to offer a more personalized email marketing program that puts the customer at the center of everything we do. By implementing their abandon browse template, we realized more than a 35% increase in revenue."
Dana Green
Director of Ecommerce & Optimization
Comoto Holdings, Inc.
"BlueConic enables us to offer a more personalized email marketing program that puts the customer at the center of everything we do. By implementing their abandon browse template, we realized more than a 35% increase in revenue."
Dana Green
Director of Ecommerce & Optimization
Comoto Holdings, Inc.
Book a 30-minute, personalized Growth Consultation
See how leading B2C brands run Growth Plays without slowing down for a sync.
40%
Churn reduction
3x
Retention conversion rate
4.5%
Churn reduction vs. control
Protecting LTV for B2C leaders around the world.
If you're losing customers, the problem is your tools can't act on the signals fast enough.
Most B2C retention teams are running retention programs. The lifecycle emails go out and the loyalty platform tracks engagement, but here's what usually happens anyway:
The churn model that doesn't connect to action
There's a score in a spreadsheet somewhere. But by the time it surfaces a customer as at-risk, the data feeding it is two weeks old.
The tools that see partial signals in isolation
Your ESP sees email engagement. Your ecommerce platform sees purchase history. Your loyalty program sees point activity. None of them share signals in real time.
The win-back campaign that arrives too late
By the time a customer makes it into a win-back sequence, they've already made their decision. You're spending retention budget competing for someone who has already moved on.
Traditional tools hand the work back to your team.
BlueConic acts on it in real time.
Before BlueConic | After BlueConic | |
Time to value |  Months to build and calibrate a scoring model |  Live in weeks, results in 90 days |
Who runs it | Data science or IT team builds and maintains the model | Your marketing team, no data science required |
What it actually does | Produces a risk score your team then has to decide what to do with | Detects drop-off signals in real time and fires the right retention action automatically |
Signals it uses | Usually email engagement, sometimes purchase history | Behavioral signals across every channel, unified in real time |
Discount risk | Blanket retention offers go to customers who would have stayed anyway | BlueConic factors in CLV and discount sensitivity before selecting a retention action |
Commitment to start | Months of implementation before you see anything real | 90-day sprint, one specific outcome, no long-term contract required |
Loved by marketers
Start with a low commitment,
90-Day Growth Play.
BlueConic 90-Day Growth Plays are for B2C marketing teams who've been burned by tools that overpromised and underdelivered, and aren't ready to sign another 12-month contract.
Pick your play
Choose the growth outcome closest to your biggest revenue leak: abandoned cart recovery, lookalike audience expansion, first-purchase acceleration, or customer drop-off prediction.
BlueConic builds and runs it
A dedicated builder and engineer are on your account from day one that handles implementation, activation, and optimization.
Results in 90 days
See a measurable revenue outcome within 90 days. No prototype or a proof-of-concept that needs another six months of work before it produces anything.
What the first 90 days actually look like.
We build your play
Your dedicated builder and engineer handle the full implementation. Your team's time commitment is about two hours a week for the first few weeks.
Results by day 90
Your play is live, active, and producing measurable revenue outcomes on your actual stack, before any conversation about what comes next.
Real-time drop-off intervention across every channel, without the data science dependency.
Catch the signals before they compound
Purchase cadence, email engagement, behavioral shifts, and competitive browsing are unified into a single drop-off risk score in real time.
Protect margin by targeting smarter
BlueConic factors in customer lifetime value and discount sensitivity before selecting a retention action, so your offers go to customers who need them to stay.
Stop retention sequences the moment they stop being relevant
When an at-risk customer re-engages, BlueConic suppresses the retention sequence at the profile level across every channel.
Common questions from B2C marketing leaders.
We already have a churn model in our data warehouse. Why do we need this?
Most teams that reach out have a churn model. The question is whether it connects to an automated action that fires before the intervention window closes, or whether it produces a score that someone has to manually act on after the fact. If your model isn't triggering real-time retention actions across every channel automatically, the score isn't solving the problem. BlueConic is what connects the prediction to the action.
Does our IT team need to build or maintain the scoring model?
No. BlueConic's dedicated builder and engineer handle the model, the activation logic, and the ongoing optimization. Your team commits to a couple of hours a week in the first few weeks, then steps back.
How is this different from the churn scoring in our ESP or loyalty platform?
Your ESP scores email engagement. Your loyalty platform scores loyalty activity. Neither of them sees the full behavioral picture, and neither of them is connected to the other in real time. BlueConic unifies signals across every channel into a single drop-off risk score and acts on it automatically, which is something your ESP and loyalty platform can't do independently.
How long does it take to get drop-off prediction running?
The 90-Day Growth Sprint is designed to produce a live, measurable retention outcome within 90 days. You're not waiting for a multi-month implementation before you see anything real.
What happens after the 90 days?
You have a live intervention producing measurable retention results and a clear view of what BlueConic can do on your customer data. The conversation about what comes next, whether that's expanding the play, adding a new one, or going deeper, happens after you've seen the results, not before.
Stop finding out about churn in your retention report.
Book 30 minutes with a BlueConic retention expert to see where your highest-value customers are showing drop-off signals.
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