You're paying to win back customers who were never coming back.
BlueConic's AI identifies which dormant customers will actually come back and what it takes to get them there. You stop burning budget on customers who won't convert, and start recovering revenue from the ones who will.
Book a 30-minute personalized demo
See how leading B2C brands run Growth Plays without slowing down for a sync.
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Loved by marketers
How BlueConic helps
Cut discount spend without cutting conversions
BlueConic scores each dormant profile for return likelihood before you set a budget. You reserve deep incentives for customers who need them, and stop offering discounts to customers who would have come back anyway.
Run reactivation across every channel from one place
Email, SMS, push, web, and paid audiences update from the same live profile. No duplicate records, no conflicting messages, and no suppression gaps that send a win-back offer to someone who just purchased.
Know which segment to suppress before you launch
BlueConic's AI separates customers who are truly dormant from those who are still in an active buying cycle. You stop re-entering customers into win-back flows mid-purchase, which kills conversion rates and erodes trust.
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Proven Results
24
%
improvement in win-back rate
46
%
increase in conversion rate
19
%
decrease in website bounce rates
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"The beauty of BlueConic is it takes 30 seconds to change how messaging is delivered and at what cadence. It's easy to test new tactics and reach audience segments in new and interesting ways without having to rely on a team of engineers or data scientists."
Jeremy Feldman
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Director of Digital Audience - Anchorage Daily News
How It Works
Score your dormant base by return likelihood.
BlueConic pulls purchase history, engagement signals, and behavioral data into a unified profile for every lapsed customer. Its AI model scores each profile on likelihood to re-engage, so you prioritize the right 20% of your list instead of spending across all of it.
Match the right offer to each segment.
High-value lapsed customers get a different outreach than low-frequency ones who churned. BlueConic assigns the most effective incentive for each group based on what actually drove their past purchases, not a blanket "we miss you" email.
Activate and refine across every channel.
Audiences sync live to email, paid, push, and web. As customers respond or purchase, their profiles update in real time and they move out of the reactivation flow. You refine targeting with each campaign cycle based on actual conversion outcomes.
Common questions
How long does it take to get a reactivation campaign running?
Most teams are running segmented reactivation audiences within a few weeks of implementation, not months. BlueConic is built for marketers to operate without ongoing IT involvement once the initial data connections are in place.
Do I need IT involved every time I update a segment or change an offer?
No. The segmentation, scoring, and audience activation tools are built for marketing and lifecycle teams to run independently. You can update a segment, change suppression rules, or swap an offer without filing a ticket.
We already have an ESP and a paid media platform. Why isn't that enough for reactivation?
Your ESP can send to a static lapsed list. BlueConic adds the AI layer that decides who on that list is worth reaching, what they should receive, and when they should be suppressed because they've already converted. That's the piece most ESPs and ad platforms don't do.
How is this different from the segmentation my current CDP already does?
Most CDPs segment. BlueConic scores for predicted return likelihood and connects that score directly to channel activation, offer selection, and real-time suppression. The difference shows up in conversion rates and discount spend, not just in the segment builder.
Stop funding re-acquisition for customers you already have.
See exactly how BlueConic identifies which lapsed customers will come back and what it costs to get them there.
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