Your loyalty members are stalling before they hit the tiers that matter.
Loyalty members in higher tiers buy more, churn less, and cost less to retain. BlueConic identifies which members are within reach of the next tier and automatically delivers the right reward at the moment they are most likely to act.
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See how leading B2C brands run Growth Plays without slowing down for a sync.
Trusted by 300+ enterprise brands
Loved by marketers
How BlueConic helps
Advance more members to the next tier, faster
Predictive scoring identifies who is close to advancing and who is likely to act on an incentive. You concentrate progression effort on the members where it actually converts, so tier advancement rate goes up without inflating your rewards budget.
Build repeat purchases and higher spend
Progression prompts timed to purchase windows keep members buying through their first year, when churn risk is highest. Members advancing toward higher tiers also tend to increase basket size as they close the gap, which lifts AOV alongside frequency.
Grow LTV by moving more members into higher tiers
Members in higher tiers retain longer, buy more frequently, and respond to fewer incentives to do so. Moving more members up compounds into higher incremental revenue from your loyalty base and stronger LTV across the program.
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Proven Results
5
x
higher LTV among engaged loyalty members
4
x
more purchases vs. holdout group
40
%
increase in performance marketing ROI
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"BlueConic was the technology we needed to enable an entirely new way of working that eliminated previous data bottlenecks and supported cross-functional collaboration."
Lena Lindgren
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Former Head of Customer Value Management & Analytics B2C - Telia Company
How It Works
Score members by tier proximity
BlueConic combines your loyalty platform data, purchase history, and live behavioral signals into a unified profile. Predictive scoring surfaces which members are within reach of the next tier and most likely to act on an incentive.
Auto-select the right reward
Agentic decisioning evaluates each member's engagement patterns, loyalty value, and tier gap to pick the incentive most likely to drive progression. No manual rules per segment required.
Trigger at the right moment
Progression prompts fire across email, web, mobile, and paid when each member is most likely to respond. Timing updates as behavior changes, so the message never arrives too early or too late.
Common questions
How much does setup depend on our IT team?
BlueConic connects to your loyalty platform, CRM, and data warehouse through pre-built connectors that marketing teams can configure without engineering involvement. Most teams are running their first progression campaign within weeks, not quarters.
How long before we see measurable results?
Customers typically see progression lift within the first campaign cycle, because the system starts scoring and activating as soon as profiles are populated. BlueConic includes built-in test and control groups so you can measure incremental lift from day one.
We already have an ESP and a loyalty platform. Why do we need this?
Your ESP sends what you tell it to send; it does not know which members are close to the next tier or which reward will move them. BlueConic layers predictive scoring and automated decisioning on top of your existing stack so your tools execute smarter decisions, not just more messages.
How is this different from the segments we already build in our loyalty platform?
Static tier-proximity segments treat everyone in a range the same way. BlueConic scores each member individually using behavioral, transactional, and engagement signals, and updates that score in real time so rewards go to members who are actually ready to move, not just anyone within 200 points of Gold.
Stop watching members stall out before Gold tier.
See how BlueConic finds the members closest to advancing and puts the right reward in front of them automatically.
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