Your known customers are still strangers to your CRM.
BlueConic deepens consent database coverage on every visit by turning declared preference moments into live profile updates. No registration walls, no IT dependency. Your segmentation sharpens, and your LTV models get better inputs automatically.
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See how leading B2C brands run Growth Plays without slowing down for a sync.
Trusted by 300+ enterprise brands
Loved by marketers
How BlueConic helps
More known customers, more consent on file
BlueConic surfaces preference moments customers actually complete, so each visit adds declared, consent-stamped attributes to profiles that were previously thin or stale. Your identity resolution rate grows without a re-permissioning campaign.
Higher conversion from audiences who told you what they want
When segments are built on declared preferences rather than inferred behavior, offer relevance goes up and so does conversion.
LTV models that get more accurate as your database grows
Every new declared preference is a cleaner signal than a third-party proxy. The more attributes you capture, the tighter your LTV predictions and the sharper your retention and upsell targeting gets over time.
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Proven Results
24
%
First-party data growth
5
x
Conversion rate lift
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"Using Experiences helps us capture richer consumer insights, and gain a deeper understanding of our consumers to better understand their wants and needs."
Emily Amy
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Associate Manager, Global Media - PepsiCo
How It Works
Target the gaps in your current profiles
BlueConic identifies which attributes are missing across your known customer segments. You decide which declared preferences matter most for your LTV and segmentation models, and we build the capture experience around those.
Serve preference moments customers actually complete
Quizzes, product finders, flavor faceoffs, style selectors. BlueConic deploys interactive experiences that feel like value to the customer, not data collection. Completion rates run high because the ask is small and the payoff is immediate.
Watch profiles deepen in real time
Every declared preference is consent-stamped and written to the unified profile the moment it's captured. Segments update, personalization adjusts, and your AI models get better inputs with no manual data pipeline in between.
Common questions
Our CDP already stores preference data. What does BlueConic do differently?
Most CDPs store declared data but don't generate it. BlueConic is the layer that captures new preferences progressively over time, so your existing profiles get richer with every visit rather than staying static since the last signup form.
How much does IT need to be involved to get Progressive Profiling live?
Initial setup is marketing-led. BlueConic's experience builder requires no custom code, and the profile write-back is handled natively within the platform. Most teams are live within weeks, not quarters.
How long before we see measurable profile enrichment?
Customers typically see measurable attribute growth in the first 30 days after launch. PepsiCo reached a 24% increase in first-party data depth within 12 months of running experiences across their brand portfolio.
Is this just a preference center with a different name?
A preference center asks once and then sits idle. BlueConic captures declared preferences continuously across web and email interactions, writes each to the live profile with consent, and triggers updated segmentation and personalization in the same session.
Your best customers changed. Your profiles didn't.
See how BlueConic grows consent database depth across your known audience without adding engineering work.
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