Beauty

Give every shopper a beauty experience that feels made for them.

BlueConic helps beauty brands turn curiosity into conversion, personalize with precision, and grow loyalty—powered by AI, real-time data, and shopper insight.



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Accelerating growth for beauty brands around the world

Why Beauty Brands Choose BlueConic

Beauty is personal. Your marketing should be too. BlueConic helps brands move beyond generic campaigns with one-to-one experiences that reflect each shopper’s unique style, shade, and story—turning first-party data into real-time growth, no IT tickets required.
Better Experiences

Turn one-time buyers into loyal brand fans

From shade finders to skincare quizzes, BlueConic powers experiences that help shoppers discover their perfect match—and help you learn what makes them click. These aren’t just brand moments—they’re data-rich, high-converting entry points that fuel your entire growth engine.

Explore Experiences
Faster Action

Respond to signals before shoppers scroll away

Your customers are showing intent in real time. If your tools can’t keep up, you’ll lose them to someone else. BlueConic lets you trigger personalized messages the moment someone browses, carts, or lingers—while suppressing irrelevant promos and wasted ad spend.

Explore BlueConic CDP
AI Decisioning

Use AI to drive higher AOV, loyalty, and LTV

From next-best product recommendations to timely loyalty rewards, BlueConic’s AI figures out what each shopper needs next—and delivers it instantly. No guesswork. No manual rules. Just smarter decisions that keep beauty buyers coming back.

Purpose-built solutions

Pre-configured packages help you launch faster, waste less, and get better returns—right out of the gate.
Understand Your Customers Lead Generation Learn More
Build Lasting 
Loyalty Product Discovery Learn More
Convert More Customers Cart Abandonment Learn More
Diversify Revenue Next Best Action Learn More
  • Case Studies

    NARS engages 25% of site visitors with interactive quizzes

    Discover how Nars shifted to a data-driven strategy to gather insights like product preferences, skin tones, and lifestyles—enabling more personalized marketing and communication.

    9% Lift in average order value for customers that engaged with an Experience
    $28k In US revenue generated through the Experiences
    Read the Case Study
    nars-2
  • Case Studies

    Bliss personalizes the customer journey and lifts engagement 25% with quiz strategy

    Discover how Bliss boosted engagement and satisfaction with tailored recommendations that drove purchases and increased lifetime value.

    167% Increase in email open rates
    34% Increase in leads captured
    Read the Case Study
    Bliss

Explore Beauty Resources

retail-resources-1 10 GenAI strategies to combat cart abandonment Read More
retail-resources-2 How to turn product discovery into a growth engine Read More
retail-resources-3 Too many choices? Turn fewer options into more sales Read More

Let's talk customer growth.

See BlueConic in action, plus tailored solutions for beauty brands to reach your goals.

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