Your best customers won't tell you they're leaving. Detect drop-off early with predictive AI scoring and decisioning that chooses the right action to protect revenue. Every time.
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Combine transactional history, engagement patterns, and behavioral signals from your warehouse with real-time profile updates.
Predictive AI scoring continuously evaluates drop-off likelihood as behavior changes, not on a weekly report or after revenue has already declined. Risk surfaces early enough to act while retention is still economical.
Retain revenue with AI-powered decisioning that assesses risk in real time—evaluate CLV, discount sensitivity, and channel responsiveness to trigger the right action, instantly.
Not every at-risk customer needs an incentive. Choose the action that protects revenue within your guardrails.
Deliver retention actions across email, push, web, and paid media from a single unified profile.
Suppression and sequencing operate at the profile level (not inside disconnected channel tools), so the moment a customer re-engages, messaging adjusts everywhere.

Customer Drop-off Prediction is a Growth Play that uses predictive AI scoring to identify customers at risk of churn before revenue is lost. It continuously evaluates behavioral, engagement, and transactional signals to surface early decline and trigger timely retention actions.
Customer Drop-off Prediction works by combining warehouse transaction history with real-time profile signals to score churn risk continuously. When risk increases, agentic decisioning selects the retention action most likely to protect revenue based on lifetime value, discount sensitivity, and channel responsiveness.
You can implement Progressive Profiling by launching structured preference capture experiences across web and email that collect declared insight gradually. Start with a small set of high-impact attributes, update unified profiles in real time as preferences are captured, and measure incremental profile enrichment against your baseline. As profile depth increases, you can layer in next-best-action models to refine engagement decisions.
Customer Drop-off Prediction requires transactional history and engagement data from your ecommerce platform, ESP, or other systems. Warehouse data can be incorporated to improve churn scoring accuracy and ensure decisions reflect full customer context.
AI evaluates churn risk alongside lifetime value, discount sensitivity, and channel responsiveness to select the retention action most likely to protect revenue. All decisions operate within marketer-defined guardrails.
Customer Drop-off Prediction is preventive. It identifies declining engagement in active customers and intervenes before they lapse. Dormant Customer Reactivation focuses on customers who have already stopped engaging and attempts to bring them back.
You should use the Customer Drop-off Prediction Growth Play when retention rates are declining, purchase intervals are lengthening, or acquisition costs are rising. It is most effective when you want to protect recurring revenue before customers lapse.
Growth Plays
When you understand every customer and act fast, growth compounds across the entire journey.
Identify high-value audiences who behave more like your best customers.
Improve ROAS by optimizing media spend around high-intent audiences.
Expand brand discovery and capture demand within consumer AI assistants.
Convert anonymous engagement into known profiles you can act on.
Capture declared preferences to deepen customer understanding over time.
Guide purchases with an AI shopping assistant to increase CVR and AOV.
Shorten the path from browsing to buying through real-time personalization.
Turn at-risk revenue into conversions with timely, personalized offers.
Intelligently grow AOV with personalized add-ons and smart recommendations.
Bring back inactive customers with tailored outreach that turns browsing into purchase.
Drive repeat purchases & engagement with personalized, timely loyalty incentives.
Protect revenue and capture additional purchases tailored replenishment offers.
Identify early signs of attrition and intervene before you lose customers.
Lower CAC by turning your best customers into a referral engine for new customers.