Integrate your ad tech with BlueConic to target audiences based on smarter segmentation, resulting in improved ad performance and reduced costs.
Analytics and Measurement
Leverage data from your analytics and measurement platforms to enhance BlueConic profiles and optimize segments.
Campaign Management and Email
Collect behavioral data from web and mobile channels to pass to your email marketing platform and campaign management tools for individualized messaging based on real-time user engagement.
Import attributes stored in your CRM system into BlueConic profiles, and export BlueConic profiles to match and enrich the customer records in your CRM.
Big Data Sources
Send individual-level data and events to big data platforms for modeling and analysis, and enrich BlueConic profiles with outputs of those models.
Acquire more customers with consistent messaging from your digital campaigns, recover cart abandoners with right-time relevancy, and increase lifetime value with recommendations and communications based on behavioral data.
Identity and Data Enrichment
Enrich BlueConic profiles with additional data provided by third-party platforms.
Utilize the flexibility of universal connections to collect data from any source into BlueConic profiles, as well as export data from BlueConic profiles.
Web and Digital Experience
Unify behavioral data at the individual level across web and mobile platforms, as well as activate personalized web and mobile experiences based on the unified profile data.