Customer Analytics & Insights Powered by AI

Take customer analytics to the next level when you apply machine learning to unified, first-party data that is connected to your entire marketing ecosystem.

AI Deployed at the Speed of Marketing

Using our AI Workbench, run models across your entire profile database – enabling you to enrich profiles with customer scores, build smarter segments, and create new data visualizations.

Build, Train, and Deploy

By applying machine learning to a unified profile database for marketing, you can continually build, train, and deploy your models in one place. No more time wasted on data cleansing and transformation before modeling. Then, immediately act on the output.

Built-in Models for Marketers

You don’t have to be a data scientist to leverage AI in BlueConic. Our marketer-friendly interface offers models like CLV, propensity, and lookalike right out of the box. Pick the ones you want, apply them to your data, and schedule the models to run as often as you need.

Bring in Your Own Models

If you’re a data scientist and want to bring in your own models or iterate on the models already available in BlueConic, our AI Workbench gives you direct access to embedded Jupyter notebooks. Simply open a notebook and start modeling the data in your unified profile database.

Create New Visualizations

Discover new customer insights with rich data visualizations based on the output of your models. You can select pre-built visualizations from our insights gallery, or you can create your own. Add your data visualizations to dashboards that can be easily shared.

Activate Modeling Outputs

Use connections to other platforms to immediately activate marketing based on the output of your models. You can also use them to import data into your models from other systems, as well as export data to enrich the data sets in your customer analytics solutions.

See what BlueConic can do for you.

Whether you’re looking for operational efficiencies or improved marketing effectiveness through data activation, our customer data platform can help.