Build a single customer view for business teams
Access to unified data enables you to transform the way you build segments, conduct modeling and analytics, and orchestrate customer experiences.
Higher data quality
Better customer data quality leads to improved business outcomes. With built-in machine learning to maintain data hygiene, as well as other data cleansing and normalization features, you can be confident your customer profile data is accurate and complete.
Unlimited Sources
Import data from your website, mobile app, POS, or any other sources within your tech stack to unify different types of data such as behavioral, transactional, demographic, interest, consent, and predictive scores.
Pluggable Connections
Choose from our pre-built connections to import data from all the necessary channels and systems in your unique tech stack. As the makeup of your stack evolves, connections to new sources can be added without relying on IT.
Identity Resolution
Merge profiles to truly understand your customer. Use any unique identifiers, or a combination of them, alongside deterministic rules or probabilistic models to gain a single customer view.
Flexible Relationships
Group profiles by account or household to get a holistic view of related customers. Use aggregated data manager to manage customer profiles across your brands.
Mitigated consumer data risk
We lead with a privacy-by-design philosophy. BlueConic provides the tools you need to manage consent and data privacy without introducing manual, complex processes that inherently introduce risk.
Consent Management
Use end-to-end consent management capabilities to create mutual value exchanges that foster trust. Store consent in profiles to adhere to privacy preferences across channels.
Profile Privacy Management
Built with data protection, security, and compliance in mind, privacy settings help manage sensitive data at the individual profile level and across the platform.
Data Governance
Rely on profile access rules to ensure only teams with the right role and access level can manage data – while allowing other teams to use data for activation.
Data Clean Rooms
Facilitate second-party data sharing in a neutral, secure, and privacy-safe environment. Privacy techniques such as pseudonymization, differential privacy, and noise injection ensure that PII is never shared.
For the first time ever, we can use HEINEKEN’s owned segments instead of relying on third-party data. With that data in hand, we can design robust, personal journeys for our various audiences.
Director, Consumer Data Strategy
HEINEKEN USA
We are starting to develop a deeper understanding of our users’ behaviors and journeys – in real time. There is an extra layer of interest and intent that we can derive from multi-channel touchpoints and these softer inputs have become more important for our marketing.
Kristina Kalpokaite
Head of Acquisition, Vanarama
BlueConic easily integrates with many other applications out of the box. It’s powerful in building customer profiles on a global scale. In addition, the technology is really stable and delivers 24/7.
Rob Velders
Business Product Owner, Marketing Automation & CDP
Related Resources
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