Bio

Pam Erlichman

Head of Experiences Strategy

Pam Erlichman is the Head of Experience Strategy for BlueConic. With over 25 years of marketing and client relations experience, Pam is responsible for helping BlueConic clients and the industry as a whole understand how to create better consumer experiences and the value of first party data in driving business outcomes.

Pam joined BlueConic through the acquisition of Jebbit, where she was the Chief Evangelist Officer for two years and the Chief Marketing Office for the first four years of her tenure. Prior to joining Jebbit, Pam was the Vice President of Marketing for Oracle Data Cloud which included the creation of The Data Hotline and The Data Lab brands, providing data strategy and education to brand, media and agency partners. Pam joined Oracle Data Cloud via the Datalogix acquisition, where she created and grew the marketing function from its inception. Before Datalogix, Pam worked at Digitas, leading relationships with world class brands including Delta Air Lines, AT&T, FedEx, Ahold USA, Celebrity Cruise Lines and Progressive Insurance.