The Journey to Customer-Centricity: Transforming a Centuries-Old Company

Conn’s HomePlus traces its roots back to humble beginnings as a small plumbing and heating company in Beaumont, Texas. Now a $1.5B+, 4,000 employee retailer and lender with a footprint spanning the southern U.S., Conn’s HomePlus’s transformation journey relies on activating first-party data.

In this video, Vice President of Marketing, Nicholas Visconti, shares how they're accomplishing their vision for customer centricity is equal parts culture and technology.

You’ll learn:

  • Best practices for successfully navigating a customer-first business transformation

  • Key steps that accelerate readiness for onboarding a customer data platform (CDP)

  • Ways to operationalize the voice of the customer and facilitate personalized customer experiences

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