Conn’s HomePlus traces its roots back to humble beginnings as a small plumbing and heating company in Beaumont, Texas. Now a $1.5B+, 4,000 employee retailer and lender with a footprint spanning the southern U.S., Conn’s HomePlus’s transformation journey relies on activating first-party data.
In this video, Vice President of Marketing, Nicholas Visconti, shares how they're accomplishing their vision for customer centricity is equal parts culture and technology.
Best practices for successfully navigating a customer-first business transformation
Key steps that accelerate readiness for onboarding a customer data platform (CDP)
Ways to operationalize the voice of the customer and facilitate personalized customer experiences