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Omni-channel acceleration is happening across the retail industry. COVID-19’s impact on consumer shopping behaviors and expectations along with several other disruptive factors are leaving retailers with no choice but to transform how they understand and interact with customers.
Traditional retailers with brick-and-mortar locations are bolstering their ecommerce efforts and creating new digital experiences. Meanwhile, digital natives that got their start in ecommerce are looking for smarter ways to engage customers and drive growth.
Download this comprehensive eBrief to discover why retailers are prioritizing omni-channel acceleration. You’ll also learn:
- Why modernizing your tech stack for activation is critical to an omni-channel acceleration vision
- How to operationally approach retail growth initiatives tied to this strategic vision, including:
- Cross-Channel Customer Lifecycle Marketing
- Analytics & Data Science Democratization
- Digital Experiences that Foster Loyalty
- Audience Monetization
- Real-world examples of how other retail companies are using BlueConic’s CDP to enable these growth initiatives