On-Demand Webinars

How Lovesac and Other Consumer Goods Companies Are Embracing DTC in Their Data Analytics Strategies

Evolving direct-to-consumer (DTC) trends keep the consumer goods industry on its toes, with savvy industry leaders adopting customer engagement strategies that not only embrace first-party data and achieve key business goals but also build trust with through consent gathering and value-exchanges.

In this webinar, originally hosted in partnership with Consumer Goods Technology (CGT), Khurram Moiz, lead principal, retail and consumer goods customer success at BlueConic and CGT's editor-in-chief, Lisa Johnston will unpack:

  • How Lovesac is unifying online and offline data to form a robust omnichannel strategy that creates unified experiences for customers regardless of where they engage with their brand.

  • How a leading bricks-and-clicks retailer uncovered new customer insights and delivered personalized experiences to members of its loyalty program in order to attract more diverse and digitally-savvy customers.

  • How these brands' strategies align with trends identified in CGT's latest study on the direct-to-consumer landscape

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