Webinars & Videos
How Lovesac and Other Consumer Goods Companies Are Embracing DTC in Their Data Analytics Strategies
Discover how direct-to-consumer trends are propelling consumer goods companies to adopt engagement strategies that leverage first-party data while building trust.
Evolving direct-to-consumer (DTC) trends keep the consumer goods industry on its toes, with savvy industry leaders adopting customer engagement strategies that not only embrace first-party data and achieve key business goals but also build trust with through consent gathering and value-exchanges.
In this webinar, originally hosted in partnership with Consumer Goods Technology (CGT), Khurram Moiz, lead principal, retail and consumer goods customer success at BlueConic and CGT's editor-in-chief, Lisa Johnston will unpack:
- How Lovesac is unifying online and offline data to form a robust omnichannel strategy that creates unified experiences for customers regardless of where they engage with their brand.
- How a leading bricks-and-clicks retailer uncovered new customer insights and delivered personalized experiences to members of its loyalty program in order to attract more diverse and digitally-savvy customers.
- How these brands' strategies align with trends identified in CGT's latest study on the direct-to-consumer landscape
