Evolving from Personalization to Individualized Marketing

Want to hear what on-the-ground marketers are doing with a customer data platform? Two BlueConic customers joined us on stage at MarTech East 2019 in Boston to discuss how they use our CDP to build audiences and engage customers across channels.

BlueConic COO Cory Munchbach spoke with Franklin Sports Digital Marketing Analyst Aaron Seitz and America’s Test Kitchen Director of Marketing, CRM & Audience Strategy Sarah Desmarais to uncover insights on how to:

  • Build audiences and segments based on distinct customer preferences and behaviors

  • Develop a business case for a customer data platform and what use cases to start with

  • Leverage a unified customer profile to personalize content and product recommendations

Watch our entire MarTech East session by filling out the form above, and learn how you can develop an individualized marketing strategy.

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