Evolving from Personalization to Individualized Marketing
Watch a MarTech East session with marketing leaders from Franklin Sports, America’s Test Kitchen, and BlueConic discussing audience segmentation, CDP use cases, and customer engagement.
What does it look like when marketers start using a customer data platform to build audiences and engage customers across channels?
In this recorded session from MarTech East 2019 in Boston, BlueConic COO Cory Munchbach sits down with two marketing leaders to discuss how their teams are using a customer data platform in practice. The conversation explores how marketers are approaching audience segmentation, customer engagement, and personalization strategies using unified customer data.
The discussion features Aaron Seitz, Digital Marketing Analyst at Franklin Sports, and Sarah Desmarais, Director of Marketing, CRM & Audience Strategy at America’s Test Kitchen. Together with Cory Munchbach, they share their perspectives on how a customer data platform supports marketing initiatives and customer engagement across channels.
Watch the full MarTech East session to hear directly from marketers who are working with a CDP and building strategies around unified customer data.
What you will hear in this session
This panel discussion highlights how marketers are using a customer data platform to support audience building and customer engagement.
Building audiences and segments
Hear how marketing teams use customer data to build audiences and segments based on customer preferences and behaviors.
Developing a business case for a CDP
The discussion also touches on how organizations approach the business case for a customer data platform, and the types of use cases teams often consider when getting started.
Using unified customer profiles
Learn how unified customer profiles can help support more relevant marketing initiatives, including personalized content and product recommendations.
Who this session is for
This session is designed for marketing professionals interested in how customer data platforms can support audience segmentation and customer engagement, including:
- Marketing leaders focused on customer engagement
- CRM and lifecycle marketing teams
- Digital marketing and e-commerce teams
- Marketing technology stakeholders
- Organizations exploring customer data platforms
If your team is exploring how a CDP can help build audiences and support personalized marketing initiatives, this session offers perspectives from marketers working with these tools today.
About the speakers
This MarTech East session is moderated by Cory Munchbach, COO of BlueConic, and features marketing leaders who are actively working with customer data platforms.
Panelists include Aaron Seitz, Digital Marketing Analyst at Franklin Sports, and Sarah Desmarais, Director of Marketing, CRM & Audience Strategy at America’s Test Kitchen. Each speaker shares their perspective on how their organizations use a CDP to build audiences and engage customers across channels.
About BlueConic
BlueConic helps organizations make customer data more accessible and actionable across the business. The BlueConic customer data platform enables teams to unify customer profiles, build audiences, and activate data across marketing channels to support more relevant customer engagement.
