Watch as Sam Ngo, director of product marketing at BlueConic, and Nicole Perrin, former eMarketer principal analyst at Insider Intelligence, discussed how marketers can prepare for the depletion of current data sources.
During this educational discussion, you will learn how to future-proof your data strategy and discover the challenges marketers must consider when navigating privacy regulations and third-party cookie deprecation.
You will learn:
- The role of identity and how technology fits into today’s privacy-first era
- How companies, especially in industries that historically lack access to customer data, can build first-party data assets
- Where second-party data can fit into future data strategies
- Three things that leaders can do now to kick off their data strategy planning