Data Deprecation Solutions
Drive growth while navigating third-party data deprecation
See what BlueConic can do for you
Third-party data deprecation means companies can no longer settle for legacy tools and customer ‘identity’ proxies to drive marketing and customer experience decisioning. BlueConic transforms the way your growth-focused teams operate by empowering them with unified, actionable, and privacy-compliant first-party data to drive business outcomes.
End-to-end consent management
Embed privacy into the customer experience. Create trust with customers by using front and back-end privacy features to centrally manage consent to inform what customer data is used to deliver experiences.
Use deterministic and probabilistic matching to merge profiles of known individuals for complete, single view of the customer.
Data clean rooms
Develop second-party data sharing relationships to gain closed-loop attribution and new insights into your audiences. Use Data Clean Rooms to gain invaluable audience insights in a privacy-safe environment.
First-party data collection
Provide onsite experiences that enhance first-party data collection. Ensure data collection builds mutual value for you and your customer.
The customer data platform industry leaders trust
Learn how companies like HEINEKEN USA are driving growth while navigating third-party data deprecation with BlueConic.
The increase in identifiable customers HEINEKEN USA can build direct relationships with.“For the first time ever, we can use HEINEKEN’s own segments instead of relying on third-party data. With that data in hand, we can design robust, personal journeys for various audiences.”Rebekah Kennedy | Director, Consumer Data Strategy, HEINEKEN USA
"This is the first time ever that this company has a view of who our customer is."Michel Lenaerts | Sr. Marketing Advisor, Belgian Cycling Factory
Get in touch.
Talk with one of our experts to see how BlueConic can help you transform the way your business teams operate and power your growth initiatives with data.