Drive growth from direct-to-consumer diversification
See what BlueConic can do for you
Accelerated by consumer privacy regulations and changing consumer behaviors during the pandemic, companies in almost every industry are prioritizing direct-to-consumer initiatives. BlueConic transforms the way your growth-focused teams operate by empowering them with unified, actionable, and privacy-compliant first-party data to drive business outcomes.
Deliver privacy-led experiences
Embed privacy into the customer experience. Create trust with customers by using front- and back-end privacy features to centrally manage consent to inform what customer data is used to deliver experiences.
Create new digital products
Design new digital products and experiences for customers using a unified view of their engagement, behaviors, customer lifecycle stage, product preferences, and/or content interests.
Build a first-party data asset
Monetize your first-party data by packaging and selling segments to ad partners and/ or developing second-party data sharing relationships.
Continually optimize experiences
Build experiences based on what you know about customers. Your first-party data asset continually updates with data from online and offline channels so you can build trusted relationships.
The customer data platform industry leaders trust
Check out these customer stories to learn how companies like HEINEKEN USA are driving growth from direct-to-consumer diversification with BlueConic.
The increase in identifiable customers HEINEKEN USA can build direct relationships with.“For the first time ever, we can use HEINEKEN’s own segments instead of relying on third-party data. With that data in hand, we can design robust, personal journeys for various audiences.”Director, Consumer Data Strategy | HEINEKEN USA
“From a CDP vendor selection perspective, it was a combination of things . . . how modern the technology stack is, advanced analytics capabilities, ease of use, as well as company culture. These, at a high level, are things that we took into consideration when selecting a CDP vendor, and specifically the reason why we went with BlueConic.”Reem Seghairoun | VP, Global Digital Consumer 360, VF Corporation
Get in touch.
Talk with one of our experts to see how BlueConic can help you transform the way your business teams operate and power your growth initiatives with data.