Direct-to-Consumer Solutions

Drive growth from direct-to-consumer diversification

Solutions Data Flow Pattern

See what BlueConic can do for you

Accelerated by consumer privacy regulations and changing consumer behaviors during the pandemic, companies in almost every industry are prioritizing direct-to-consumer initiatives. BlueConic transforms the way your growth-focused teams operate by empowering them with unified, actionable, and privacy-compliant first-party data to drive business outcomes.

Deliver privacy-led experiences

Embed privacy into the customer experience. Create trust with customers by using front- and back-end privacy features to centrally manage consent to inform what customer data is used to deliver experiences.

Create new digital products

Design new digital products and experiences for customers using a unified view of their engagement, behaviors, customer lifecycle stage, product preferences, and/or content interests.

Build a first-party data asset

Monetize your first-party data by packaging and selling segments to ad partners and/ or developing second-party data sharing relationships.

Continually optimize experiences

Build experiences based on what you know about customers. Your first-party data asset continually updates with data from online and offline channels so you can build trusted relationships.

  • 250%

    The increase in identifiable customers HEINEKEN USA can build direct relationships with.

    “For the first time, we can use HEINEKEN's owned segments instead of relying on third-party data and design robust, personal journeys for our various audiences.”
    Director, Consumer Data Strategy | HEINEKEN USA
  • “The reason we went with BlueConic was a combination of things… how modern the technology stack is, advanced analytics capabilities, ease of use, as well as company culture.”
    Reem Seghairoun | VP, Global Digital Consumer 360, VF Corporation

Get in touch.

Talk with one of our experts to see how BlueConic can help you transform the way your business teams operate and power your growth initiatives with data.