Direct-to-Consumer Solutions
Drive growth from direct-to-consumer diversification
See what BlueConic can do for you
Accelerated by consumer privacy regulations and changing consumer behaviors during the pandemic, companies in almost every industry are prioritizing direct-to-consumer initiatives. BlueConic transforms the way your growth-focused teams operate by empowering them with unified, actionable, and privacy-compliant first-party data to drive business outcomes.
Deliver privacy-led experiences
Embed privacy into the customer experience. Create trust with customers by using front- and back-end privacy features to centrally manage consent to inform what customer data is used to deliver experiences.
Create new digital products
Design new digital products and experiences for customers using a unified view of their engagement, behaviors, customer lifecycle stage, product preferences, and/or content interests.
Build a first-party data asset
Monetize your first-party data by packaging and selling segments to ad partners and/ or developing second-party data sharing relationships.
Continually optimize experiences
Build experiences based on what you know about customers. Your first-party data asset continually updates with data from online and offline channels so you can build trusted relationships.
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250%
The increase in identifiable customers HEINEKEN USA can build direct relationships with.
“For the first time, we can use HEINEKEN's owned segments instead of relying on third-party data and design robust, personal journeys for our various audiences.”Director, Consumer Data Strategy | HEINEKEN USA -
“The reason we went with BlueConic was a combination of things… how modern the technology stack is, advanced analytics capabilities, ease of use, as well as company culture.”Reem Seghairoun | VP, Global Digital Consumer 360, VF Corporation
Discover what you can do
Speak with an expert on how to bring BlueConic into your stack today.