Direct-to-Consumer Solutions
Drive growth from direct-to-consumer diversification
See what BlueConic can do for you
Accelerated by consumer privacy regulations and changing consumer behaviors during the pandemic, companies in almost every industry are prioritizing direct-to-consumer initiatives. BlueConic transforms the way your growth-focused teams operate by empowering them with unified, actionable, and privacy-compliant first-party data to drive business outcomes.
Deliver privacy-led experiences
Embed privacy into the customer experience. Create trust with customers by using front- and back-end privacy features to centrally manage consent to inform what customer data is used to deliver experiences.
Create new digital products
Design new digital products and experiences for customers using a unified view of their engagement, behaviors, customer lifecycle stage, product preferences, and/or content interests.
Build a first-party data asset
Monetize your first-party data by packaging and selling segments to ad partners and/ or developing second-party data sharing relationships.
Continually optimize experiences
Build experiences based on what you know about customers. Your first-party data asset continually updates with data from online and offline channels so you can build trusted relationships.
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250%
The increase in identifiable customers HEINEKEN USA can build direct relationships with.
“For the first time, we can use HEINEKEN's owned segments instead of relying on third-party data and design robust, personal journeys for our various audiences.”
Director, Consumer Data Strategy
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“The reason we went with BlueConic was a combination of things… how modern the technology stack is, advanced analytics capabilities, ease of use, as well as company culture.”
Reem Seghairoun
Discover what you can do
Speak with an expert on how to bring BlueConic into your stack today.