Your paid traffic converts. Your revenue still leaks.
BlueConic’s Commerce Growth Plays close the gap between demand and revenue. Six plays, one real-time customer profile, every channel activated from a single decisioning layer.
Book a 30-minute personalized demo
See how leading B2C brands run Growth Plays without slowing down for a sync.
Trusted by 300+ enterprise brands
Recognized by G2
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Six plays. Full-funnel impact.
Each play targets a specific revenue leak and activates from a single real-time customer profile across every channel.
Lookalike Audience Expansion
Build high-fidelity seed audiences from first-party behavioral data and push them to Meta, Google, and TikTok simultaneously. Find more buyers who look like your best customers at lower CAC.
Intent-Based Targeting
Combine on-site behavior, email engagement, and purchase history into a unified intent score. Route spend toward buyers closest to converting and suppress converted customers the moment they buy.
First-Purchase Acceleration
Identify pre-purchase intent in real time and personalize the in-session path before visitors leave. Shorten the path from browsing to buying without requiring a login or PII.
Abandoned Cart Recovery
Detect abandonment in the moment and trigger recovery across email, push, SMS, and paid retargeting. Determine whether an incentive is needed based on customer value so you protect margins.
Order Value Expansion
Pull full customer profile into every checkout recommendation. Surface the add-on or bundle most likely to convert for that specific buyer at the moment they're in a purchase decision.
Smart Replenishment & Upselling
Predict when customers are ready to restock based on purchase cadence and reach them before they go elsewhere. Layer upsell recommendations at peak replenishment intent to grow every reorder.
The results your team is accountable for.
Each play closes a specific gap. Together, they compound across the full funnel.
Higher ROAS from spend you're already committing
BlueConic ranks audiences by real purchase intent before spend is committed, so every dollar goes toward buyers most likely to convert. Converted customers are suppressed in real time so retargeting budget never touches someone who already bought.
More first purchases from traffic already on your site
First-Purchase Acceleration and Abandoned Cart Recovery activate on behavioral signals alone. No login, no email address, no IT sprint required to intervene before a visitor leaves without buying.
More revenue from every order and every reorder
Order Value Expansion and Smart Replenishment run from the same real-time profile as every other play. The right recommendation, the right channel, the right moment — without rebuilding your stack.
Numbers from brands doing this today.
50
%
CPA reduction
25
%
ROAS increase
80
%
Conversion rate lift
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"Using BlueConic segments, compared to traditional Meta audiences, we reduced CPA by 50% and increased ROAS by 25% — despite cutting our retargeting budget by 20%."
Stephanie Terra
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Digital Marketing and Ecommerce Manager, Essity
From first-party data to revenue impact.
No infrastructure rebuild. No IT sprint. Live in weeks, not quarters.
Connect your first-party data
BlueConic unifies behavioral, purchase, and engagement signals into real-time profiles for every visitor and customer — including the 70–80% who are still anonymous. It plugs into your existing data warehouse, ESP, and ad platforms without replacing anything.
Activate the right play
Select the Commerce Growth Play that matches your current gap, or run all six in parallel. Each is prebuilt, tested, and ready to activate against data you already have. Marketers run the plays. IT is not in the critical path.
Measure results and compound
Track lift in ROAS, conversion, and AOV within weeks. As profiles get richer, every play gets sharper — and results compound across acquisition, conversion, and retention running in parallel.
What teams ask before they start.
How complex is this to set up?
Commerce Growth Plays are prebuilt and activate against data you already have. Most customers go live within four weeks without touching their existing stack or running a data migration.
Do I need IT or data engineering to get started?
No. BlueConic is built for marketer-owned activation. You do not need a development sprint, a data engineering resource, or an IT project to run your first play. Marketers configure and launch plays directly.
How quickly will I see results?
Most customers see measurable lift in ROAS, conversion rate, or AOV within four weeks of going live. Results compound over time as first-party profiles get richer and more plays run in parallel.
How is this different from what my ad platform or ESP already does?
Ad platforms and ESPs work from their own signal. BlueConic works from your full first-party behavioral profile — including on-site intent no ad platform can see — which means sharper targeting, real-time suppression, and plays your existing tools cannot run on their own.
Stop losing revenue to a fixable funnel.
See which Commerce Growth Plays apply to your business in 30 minutes.
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