Your shoppers can't decide. Your site isn't helping them.
Vwam is an AI shopping assistant that converts browsers into buyers by guiding them through product decisions in natural conversation, directly on your site. You keep the sale, the data, and the customer relationship that would otherwise disappear into a third-party AI.
Trusted by 300+ enterprise brands
Loved by marketers
How BlueConic helps
Control every recommendation your shoppers see
Vwam runs all AI outputs through your product logic, brand rules, and pricing guardrails before a shopper ever sees them. No hallucinated recommendations, no competitor products, no off-brand answers.
Own the intent data your customers generate
Every question a shopper asks is captured as first-party intent data in your stack. That signal feeds your segmentation, retargeting, and product decisions.
Convert browsers without losing them to another site
Vwam guides customers from "I'm not sure" to "add to cart" through natural conversation. Fewer exits and abandoned sessions. A higher percentage of visitors who actually buy.
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Proven Results
50
%
reduction in CPA
42
%
increase in revenue
25
%
increase in ROAS
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"We launched a fully conversational shopping experience without any engineering support. Shoppers got the right product recommendation across a large, complex catalog, and we went from setup to live in hours."
Marketing Team
-
COSRX
How It Works
Connect your catalog and rules
Vwam pulls in your product data and business logic. You define what the AI can recommend, how it handles comparisons, and what it never says.
Guide shoppers with natural conversation
When a visitor types "I need something for sensitive skin under $40," Vwam walks them to the right product. No keywords required, no dead-end search results.
Capture intent signals for every session
Every question, comparison, and decision point flows into your first-party data stack. Use it to sharpen your segments, personalize follow-up, and reduce wasted retargeting spend.
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Common questions
How is this different from the on-site search or chatbot we already have?
Your current search returns results based on keywords. It doesn't guide a decision. Vwam handles open-ended questions, product comparisons, and "help me figure out what I need" moments that keyword search drops.
Does our dev team need to be involved to launch this?
COSRX launched their full shopping experience without any engineering support. Most teams go live in three days using pre-configured frameworks and existing product data.
How long before we see an impact on conversion?
Because Vwam goes live on your existing site without a rebuild, the experience is active from day one. Conversion impact is measurable within the first few weeks as guided sessions replace dead-end searches.
We already have a CDP and a personalization tool. Why do we need this?
Your CDP stores what customers have done. Vwam captures what they're trying to do right now; intent that never makes it into a profile otherwise. That live shopping signal makes every downstream tool sharper.
Stop letting AI platforms own your customers' buying decisions.
See how Vwam puts guided product discovery back on your site, in your brand voice, with your data.
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