Growth Play

Advocacy Growth

Turn customer satisfaction into referral revenue with AI that picks the right moment and incentive. Automatically.

​​Increase referral revenue

Activate high-propensity advocates at moments that drive measurable conversions.

Reduce CAC

Turn satisfied customers into a scalable, lower-cost growth channel.

Improve referral efficiency

Find the right customers to grow referral revenue without increasing incentive spend.

Stop running passive advocacy programs.
Learn who’s ready and activate.
Autonomously.

Identify who is most likely to advocate

Combine transactional history, loyalty status, engagement behavior, and sentiment signals from your warehouse with real-time profile updates.

Use predictive advocacy scoring to prioritize customers most likely to refer—not just those who recently purchased.

Activate advocacy at peak satisfaction moments

Detect high-intent moments such as purchases, loyalty milestones, or positive engagement and use agentic decisioning to select the right referral ask and incentive.

Trigger advocacy when it is most likely to convert, not on a fixed campaign schedule.

Coordinate advocacy across channels from a unified profile

Activate referral prompts across web, email, SMS, and paid channels using the same unified profile intelligence.

When a referral occurs or engagement shifts, messaging adjusts instantly—and outcomes feed back into advocacy scoring to continuously improve targeting.

Growth Plays

Stop Waiting And Start Growing

When you understand every customer and act fast, growth compounds across the entire journey.

Awareness

Lookalike Audience Expansion

Intent-Based Targeting

AI Discovery Optimization

Consideration

Anonymous Visitor Identification

Progressive Profiling

Vwam

Purchase

First-Purchase Acceleration

Abandon Cart Recovery

Order Value Expansion

Customer Reactivation

Loyalty & Advocacy

Loyalty Tier Progression

Smart Replenishment Upselling

Customer Drop-off Prediction

Advocacy Growth

Frequently Asked Questions

How does Advocacy Growth identify which customers are most likely to refer?
How is Advocacy Growth different from a standard referral platform?
What triggers a referral request?
Can referral incentives be personalized?
How does Advocacy Growth coordinate across channels?
How does Advocacy Growth improve performance over time?
When should I use the Advocacy Growth Play?