Advocacy Growth
Turn customer satisfaction into referral revenue with AI that picks the right moment and incentive. Automatically.
.webp)
Increase referral revenue
Activate high-propensity advocates at moments that drive measurable conversions.
Reduce CAC
Turn satisfied customers into a scalable, lower-cost growth channel.
Improve referral efficiency
Find the right customers to grow referral revenue without increasing incentive spend.
Stop running passive advocacy programs.
Learn who’s ready and activate.
Autonomously.
Identify who is most likely to advocate
Combine transactional history, loyalty status, engagement behavior, and sentiment signals from your warehouse with real-time profile updates.
Use predictive advocacy scoring to prioritize customers most likely to refer—not just those who recently purchased.
Activate advocacy at peak satisfaction moments
Detect high-intent moments such as purchases, loyalty milestones, or positive engagement and use agentic decisioning to select the right referral ask and incentive.
Trigger advocacy when it is most likely to convert, not on a fixed campaign schedule.
Coordinate advocacy across channels from a unified profile
Activate referral prompts across web, email, SMS, and paid channels using the same unified profile intelligence.
When a referral occurs or engagement shifts, messaging adjusts instantly—and outcomes feed back into advocacy scoring to continuously improve targeting.
Common questions
How does Advocacy Growth identify which customers are most likely to refer?
Advocacy Growth uses predictive advocacy scoring built from transactional history, loyalty signals, engagement behavior, and sentiment data unified in the customer profile. Instead of asking every recent buyer, it identifies who is most likely to advocate and surfaces the right moment to ask based on real behavioral change.
How is Advocacy Growth different from a standard referral platform?
Advocacy Growth goes beyond referral links and static campaigns. It scores advocacy readiness, selects the right referral ask and incentive using agentic decisioning, and coordinates activation across channels in real time. Referral platforms manage mechanics; Advocacy Growth determines who to activate, when, and how to maximize revenue.
What triggers a referral request?
Referral prompts trigger when predictive scoring identifies peak advocacy readiness — such as after purchases, loyalty milestones, or high-satisfaction interactions. The system evaluates whether advocacy is the highest-value next action instead of triggering on a fixed campaign schedule.
Can referral incentives be personalized?
Yes. Incentives are selected using customer value, loyalty tier, engagement depth, and predicted response — not offered uniformly to all participants. This increases referral conversion while protecting incentive spend.
How does Advocacy Growth coordinate across channels?
Advocacy Growth activates referral prompts across web, email, SMS, and paid channels from a single unified profile. Suppression and sequencing operate at the profile level, preventing overlapping messages and ensuring advocacy is prioritized alongside other Growth Plays.
How does Advocacy Growth improve performance over time?
Referral outcomes feed back into advocacy scoring models, refining who is targeted and when. Over time, this increases referral participation and revenue without manual campaign rewrites.
When should I use the Advocacy Growth Play?
Use the Advocacy Growth Growth Play when referral programs feel passive, participation is inconsistent, or paid acquisition costs are rising. It is most effective when you want to turn satisfied customers into a measurable, lower-cost acquisition channel.
.webp)
Let's activate your best customers as your next growth channel
.webp)
%20(1).webp)
