Growth Play

Advocacy Growth

Turn customer satisfaction into referral revenue with AI that picks the right moment and incentive. Automatically.

​​Increase referral revenue

Activate high-propensity advocates at moments that drive measurable conversions.

Reduce CAC

Turn satisfied customers into a scalable, lower-cost growth channel.

Improve referral efficiency

Find the right customers to grow referral revenue without increasing incentive spend.

Stop running passive advocacy programs.
Learn who’s ready and activate.
Autonomously.

Identify who is most likely to advocate

Combine transactional history, loyalty status, engagement behavior, and sentiment signals from your warehouse with real-time profile updates.

Use predictive advocacy scoring to prioritize customers most likely to refer—not just those who recently purchased.

Activate advocacy at peak satisfaction moments

Detect high-intent moments such as purchases, loyalty milestones, or positive engagement and use agentic decisioning to select the right referral ask and incentive.

Trigger advocacy when it is most likely to convert, not on a fixed campaign schedule.

Coordinate advocacy across channels from a unified profile

Activate referral prompts across web, email, SMS, and paid channels using the same unified profile intelligence.

When a referral occurs or engagement shifts, messaging adjusts instantly—and outcomes feed back into advocacy scoring to continuously improve targeting.

Frequently Asked Questions

How does Advocacy Growth identify which customers are most likely to refer?
How is Advocacy Growth different from a standard referral platform?
What triggers a referral request?
Can referral incentives be personalized?
How does Advocacy Growth coordinate across channels?
How does Advocacy Growth improve performance over time?
When should I use the Advocacy Growth Play?

Growth Plays

Stop Waiting And Start Growing

When you understand every customer and act fast, growth compounds across the entire journey.

Awareness
Lookalike Audience Expansion

Identify high-value audiences who behave more like your best customers.

Intent-Based Targeting

Improve ROAS by optimizing media spend around high-intent audiences.

AI Discovery Optimization

Expand brand discovery and capture demand within consumer AI assistants.

Consideration
Anonymous Visitor Identification

Convert anonymous engagement into known profiles you can act on.

Progressive Profiling

Capture declared preferences to deepen customer understanding over time.

Vwam

Guide purchases with an AI shopping assistant to increase CVR and AOV.

Purchase
First-Purchase Acceleration

Shorten the path from browsing to buying through real-time personalization.

Abandon Cart Recovery

Turn at-risk revenue into conversions with timely, personalized offers.

Order Value Expansion

Intelligently grow AOV with personalized add-ons and smart recommendations.

Customer Reactivation

Bring back inactive customers with tailored outreach that turns  browsing into purchase.

Loyalty & Advocacy
Loyalty Tier Progression

Drive repeat purchases & engagement with personalized, timely loyalty incentives.

Smart Replenishment Upselling

Protect revenue and capture additional purchases tailored replenishment offers.

Customer Drop-off Prediction

Identify early signs of attrition and intervene before you lose customers.

Advocacy Growth

Lower CAC by turning your best customers into a referral engine for new customers.