Growth play

Order Value Expansion

Intelligently expand average order value in the moment with AI that selects the right add-on for every shopper.

Expand AOV

Select the next-best add-on for each shopper in real time, increasing order value at the moment of decision.

Grow revenue

Turn cart interactions into incremental revenue by optimizing bundles, upgrades, and cross-sells against predicted lift, not static rules.

Protect margin

Increase order value without defaulting to blanket discounts or margin-eroding incentives.  

Stop generic “frequently purchased together.”
Grow order value with intelligence.

Understand the opportunity in every cart

Detect what each shopper is most likely to add by combining live cart behavior with historical transaction data and predictive scores from your unified profile and warehouse.

As behavior changes, recommendations update instantly, capturing value before the moment passes.

Let AI select what grows the order

Use AI models to predict which add-on, upgrade, or bundle is most likely to drive incremental order value for each shopper.

Instead of applying static “frequently bought together” rules, intelligent decisioning balances product affinity, purchase readiness, and margin guardrails in real time.

Improve automatically with every outcome

Autonomously evaluate which recommendations generate true incremental lift and refine next-best-product decisions continuously with AI agents.

As results flow back into the profile and warehouse, the system gets smarter at expanding order value over time.

Growth Plays

Stop Waiting And Start Growing

When you understand every customer and act fast, growth compounds across the entire journey.

Awareness

Lookalike Audience Expansion

Intent-Based Targeting

AI Discovery Optimization

Consideration

Anonymous Visitor Identification

Progressive Profiling

Vwam

Purchase

First-Purchase Acceleration

Abandon Cart Recovery

Order Value Expansion

Customer Reactivation

Loyalty & Advocacy

Loyalty Tier Progression

Smart Replenishment Upselling

Customer Drop-off Prediction

Advocacy Growth

Frequently Asked Questions

Does Order Value Expansion replace our ecommerce platform?
How does Order Value Expansion use AI?
How does Order Value Expansion use warehouse data?
When should I deploy the Order Value Expansion Growth Play?