You're marketing to strangers. It doesn't have to stay that way.
When most of your sales happen through retailers, you're essentially flying blind on who's actually buying. BlueConic captures first-party consumer data directly and puts agents to work on it, running acquisition, reactivation, and retention programs across every channel, automatically.
10x ROAS on BlueConic-built media segments
50% reduction in cost per acquisition
90 days to first measurable outcome
Trusted by leading CPG brands
Your products are in every aisle. Your customers are still anonymous.
CPG brands sell through retailers, third-party marketplaces, and physical stores. Almost none of it sends back useful data about who actually bought something. So brand sites fill up with anonymous traffic, media budgets lean on rented audiences, and reactivation campaigns get built manually, long after the window to act has already closed. The brands pulling ahead are building a direct consumer relationship and putting agents to work on it.
Without Blueconic
The customer remains anonymous
No email, no declared preferences, no way to reach them again.
Reactivation built after the window closes
By the time the campaign is live, half the opportunity is already gone.
Paid media runs against audiences you can't verify
CAC keeps climbing and you can't confirm those are even your buyers.
With Blueconic
A quiz turns a visitor into a known consumer
Preferences flow into a live profile before they leave the page.
Agents act the moment the lapse signal fires
They check history, pick the right
channel, and go.
First-party segments built from real behavior
Essity hit 10x ROAS activating against audiences built from their own data.
Why CPG leaders choose BlueConic
Most platforms help you understand your customers. BlueConic actually does something about it. Agents run your acquisition, conversion, and retention campaigns continuously, at a speed and scale no team could pull off on their own.
Media performance you can actually defend
BlueConic-built first-party segments consistently outperform third-party audiences. Essity cut CPA by 50% and hit 75% higher ROAS by activating against audiences built from their own consumer data. That's the kind of number that holds up in a budget conversation.
Agents that act the moment a consumer signals
Most marketing programs run on a schedule that has nothing to do with what consumers are actually doing. When a consumer approaches their reorder window, BlueConic's agents look at their history, figure out whether a reminder is enough or whether an incentive will actually move them, pick the right channel, and act. All of this happens in seconds, not the next time someone pulls a report.
Growth Plays built for CPG use cases
Abandoned cart recovery, lapsed consumer reactivation, replenishment reminders, and post-purchase cross-sell all come pre-configured as Growth Plays, ready to run. Your team sets the guardrails. BlueConic Agent Studio handles the execution and keeps every play learning from what actually worked. Teams see measurable revenue impact within 90 days of going live.
First-party data that fuels the whole growth engine
Agents make better decisions when the profiles underneath them are built on real, current data. BlueConic's native capture tools, like quizzes, product finders, preference centers, QR-code-based offline capture, turn anonymous visitors and in-store buyers into known consumers. That declared data flows directly into live profiles the moment it's collected, with no lag and no loss of context. Better profiles mean sharper agents, which means better outcomes.
One shared view of every consumer
Your email platform, paid channels, and on-site tools are each making their own calls about the same consumer, often with no idea what the others just sent. BlueConic runs all of them against the same live profile. When a consumer converts, outreach stops everywhere. No duplicate discounts landing in someone's inbox after they already bought.
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One live profile. Every channel on the same page.
BlueConic sits between your data and your channels. Think of it as the system that makes sure everyone's working from the same up-to-date picture of each shopper, and deciding what to do next in seconds, not days.
01. Capture customer intent directly
A quiz answer, a QR scan at a retail event, a product finder on your brand site are the moments CPG brands have historically lost. BlueConic captures them in a live consumer profile the instant they happen. Anonymous visitor at 9am, known consumer with declared preferences by 9:01.
02. Your team sets the rules, while agents handle the rest
You set the guardrails: eligible products, max discount, frequency caps. Agents handle the execution. Your team gets back the time to work on the things no system can do: the brand campaign, the quiz experience that actually earns the data, the creative that makes someone stop scrolling.
03. Every channel reads from the same playbook
When a consumer buys, every channel finds out immediately. The follow-up email doesn't go out. The retargeting ad stops. The replenishment reminder knows when to fire and when to hold. No channel is working off last week's export.
04. The more it runs, the better it gets
Agents track what actually drove the sale, not just what got sent. Was it the incentive, or would they have repurchased anyway? Those results shape the next decision automatically. The Growth Play running your replenishment program in month six is sharper than the one you launched with.
Real results from CPG teams using BlueConic today
How Centrum captured 8.9 data points per customer with one quiz
Centrum was able to provide consumers with a personalized experience that added value while also respecting their privacy.
Average data points captured per customer
Reduction in bounce rate
Nestlé Purina built a first-party data engine from scratch
Purina sells through retailers. Most of their consumers were anonymous to them. BlueConic gave them the tools to capture first-party data at scale, enrich profiles over time, and start personalizing immediately.
Lead capture rate
Quiz completion rate
Bliss turned a quiz into a 167% lift in email open rates
Bliss used a personalized quiz to match consumers to the right products. Consumers got relevant recommendations. Bliss got leads, declared data, and an audience that actually engaged with what they sent.
Increase in email open rates
Increase in leads captured
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Common questions
How do CPG brands capture first-party consumer data without a direct sales channel?
Most CPG brands don't sell direct, which means building a first-party data asset requires giving consumers a reason to engage. BlueConic's native capture tools, including quizzes, product finders, preference centers, and QR-code-based offline capture, create those moments. Consumers get something useful, like personalized recommendations, relevant content, and a better experience. Brands get declared, consented data that flows directly into live profiles the moment it's collected.
Is this relevant for us if we already have a CDP?
A CDP tells you who your customers are. BlueConic’s agents act on that, in real time, across every channel, from a single live profile. The BlueConic Customer Growth Engine includes both the intelligent data foundation and the agentic execution layer because one without the other will only ever solve half the problem.
What is a BlueConic Growth Play and how does it work for CPG brands?
A Growth Play is a pre-configured, agent-run marketing campaign built around a specific CPG outcome, like replenishment, lapsed consumer reactivation, or post-purchase cross-sell. Your team sets the guardrails: eligible products, discount caps, contact frequency. Agents handle the execution, coordinate across channels, and keep each play learning from real outcomes. No manual rebuilds. No weekly reporting to figure out what's working.
How long does it take to see results from BlueConic?
Most CPG teams see measurable revenue outcomes within 90 days of going live with their first Growth Play.
How does BlueConic help CPG brands reduce cost per acquisition?
By activating first-party consumer segments instead of relying on third-party audiences, CPG brands using BlueConic consistently see lower CAC and higher ROAS on paid media. Essity cut cost per acquisition by 50% and hit 75% higher return on ad spend after switching to BlueConic-built segments in Meta and Google.
Ready to stop marketing to strangers?
Book a demo and we'll walk through a Growth Play built for your specific use case, and put a number on what running it automatically could mean for your brand.
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