On-Demand Webinars

Confessions of a CDP Champion

Knowing when and how to upgrade the MarTech stack is a perennial challenge for digital leaders at any company, but when millions of potentially life-saving donor dollars are on the line, the stakes are higher than ever.

In this fireside chat, you’ll hear how Toby Beal, a scrappy Marketing Technologist, transformed a $1B+ organization with BlueConic. He and BlueConic Account Manager Gina Eygenson will dive into the details of how World Vision’s thoughtful selection strategy paved the path to CDP success.

Join this fireside chat to learn:

  • How to conduct a CDP vendor search to get what you truly need

  • Actionable tips to drive CDP adoption across a global organization

  • Use case best practices for the NGO sector

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