How America’s Test Kitchen Boosts Customer Engagement
America's Test Kitchen's Sarah Desmarais details how she consistently improves customer engagement thanks to audience data gleaned from BlueConic.
Customer engagement data is key for modern media and publishing brands to better understand their various audiences and what components of their marketing channels and content resonates with existing and prospective subscribers and buyers.
Just ask America’s Test Kitchen Director of Marketing, CRM & Audience Strategy Sarah Desmarais.
Desmarais noted during our MarTech East 2019 session how she uses insights from BlueConic to understand her audiences and their content preferences.
Watch our panel discussion to discover how Demarais and her team continually meet their customer engagement goals — from newsletter sign-ups to event registrations — with help from our leading customer data platform.
