Smart Abandonment: Turning Missed Moments into Subscriber Growth

In this webinar, Tammy Ezer, Head of CDP at MediaNews Group, shares how her team transforms abandonment signals — exit intent, stalled checkouts, and inactive sessions — into powerful acquisition engines across 75 brands.

Discover how MediaNews Group:

• Identifies key behaviors that signal reader hesitation or churn
• Uses overlays and triggered emails to re-engage readers at the right moment
• Blends editorial and marketing strategies to deliver personalized content with compelling offers
• Adapts its acquisition playbook in real time — even when the news cycle is unpredictable

If you’re looking for practical, real-world strategies to grow subscribers without relying on guesswork or gimmicks, this session is for you..

Why this topic matters

Subscriber acquisition rarely follows a straight line. Readers browse, hesitate, leave, return, and often disappear before converting. That makes abandonment one of the most important signals a media brand can act on.

The challenge is knowing which moments matter, what they mean, and how to respond in a way that feels timely and relevant. This is especially difficult in publishing environments where reader behavior shifts quickly and the news cycle can change everything overnight.

What this webinar explores

This session focuses on how MediaNews Group uses abandonment signals as part of its subscriber acquisition strategy.

Using behavioral signals to identify opportunity

Learn how teams identify signals such as exit intent, stalled checkouts, and inactive sessions to better understand when readers may be hesitating or at risk of leaving.

Re-engaging readers at the right moment

The webinar highlights how overlays and triggered emails are used to reconnect with readers while interest is still present.

Combining editorial and marketing strategies

The session also explores how editorial and marketing teams work together to deliver personalized content and compelling offers.

Adapting strategies in real time

Hear how MediaNews Group adjusts its acquisition approach in response to changing reader behavior and an unpredictable news cycle.

Why publishers should watch

If your team is trying to grow subscribers more effectively, this session offers a useful shift in perspective. Instead of relying on broad acquisition tactics or static conversion flows, it looks at how missed moments can become intentional opportunities for engagement.

It is particularly relevant for organizations that want to make smarter use of reader behavior, improve timing, and create subscriber journeys that feel more responsive to real-world intent.

Who this webinar is for

This session is especially relevant for:

• Subscription and audience growth teams
• Publishing and media marketers
• CRM and lifecycle marketing teams
• Digital audience strategy leaders
• Teams focused on conversion optimization and subscriber retention

If your organization is looking for more practical ways to turn reader behavior into subscriber growth, this webinar is well worth watching.

How BlueConic supports subscriber growth

Turning abandonment into growth starts with understanding reader behavior and acting on it while the opportunity is still there. BlueConic helps organizations do that through its Customer Growth Engine, which connects customer data, insights, and activation to support more responsive engagement strategies.

With BlueConic, teams can:

• Build unified customer profiles that bring together behavioral and engagement signals
• Identify moments of hesitation or inactivity that may point to churn or missed conversion opportunities
• Create dynamic audience segments based on reader behavior and interests
• Trigger timely experiences across channels to support acquisition and retention goals
• Use customer insights to deliver more relevant offers and content

These capabilities help media organizations turn behavioral signals into smarter subscriber growth strategies.

Watch the full webinar

Fill out the form to access the full session and see how MediaNews Group is turning missed moments into stronger subscriber growth across its portfolio of brands.