Webinars & Videos
Smart Abandonment: Turning Missed Moments into Subscriber Growth
Learn how MediaNews Group turns reader hesitation into subscriber growth with real-time re-engagement and personalized acquisition strategies.
In this webinar, Tammy Ezer, Head of CDP at MediaNews Group, shares how her team transforms abandonment signals — exit intent, stalled checkouts, and inactive sessions — into powerful acquisition engines across 75 brands.
Discover how MediaNews Group:
- Identifies key behaviors that signal reader hesitation or churn
- Uses overlays and triggered emails to re-engage readers at the right moment
- Blends editorial and marketing strategies to deliver personalized content with compelling offers
- Adapts its acquisition playbook in real time — even when the news cycle is unpredictable
If you’re looking for practical, real-world strategies to grow subscribers without relying on guesswork or gimmicks, this session is for you.
