In this webinar, Tammy Ezer, Head of CDP at MediaNews Group, shares how her team transforms abandonment signals — exit intent, stalled checkouts, and inactive sessions — into powerful acquisition engines across 75 brands.
Discover how MediaNews Group:
Identifies key behaviors that signal reader hesitation or churn
Uses overlays and triggered emails to re-engage readers at the right moment
Blends editorial and marketing strategies to deliver personalized content with compelling offers
Adapts its acquisition playbook in real time — even when the news cycle is unpredictable
If you’re looking for practical, real-world strategies to grow subscribers without relying on guesswork or gimmicks, this session is for you.
