Webinars & Videos

Smart Abandonment: Turning Missed Moments into Subscriber Growth

In this webinar, Tammy Ezer, Head of CDP at MediaNews Group, shares how her team transforms abandonment signals — exit intent, stalled checkouts, and inactive sessions — into powerful acquisition engines across 75 brands.

Discover how MediaNews Group:

  • Identifies key behaviors that signal reader hesitation or churn

  • Uses overlays and triggered emails to re-engage readers at the right moment

  • Blends editorial and marketing strategies to deliver personalized content with compelling offers

  • Adapts its acquisition playbook in real time — even when the news cycle is unpredictable

If you’re looking for practical, real-world strategies to grow subscribers without relying on guesswork or gimmicks, this session is for you.

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