CDP Use Cases

Blog
BlueConic Named a Leader in IDC MarketScape for Retail & CPG Customer Data Platform Software Providers
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Blog
Expanding Your CDP Use Cases: Publishers

Discover three common CDP use cases publishers implement today to unlock reader and subscriber revenue and accelerate business growth.

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On-Demand Webinars
Why Publishers Rely on CDPs to Grow Revenue

In this webinar we explore how CDPs provide untapped value into your first-party data, insulates you from growing privacy regulations, and helps you build trust with your audiences.

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On-Demand Webinars
Customer Journey Orchestration as a Cookie Alternative

This webinar covers how Vanarama's transition from third to first-party data provided actionable purchasing journey behavior insights to develop omnichannel marketing tactics.

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On-Demand Webinars
Personalize With Purpose: How Retailers are Raising the Bar with CDPs
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On-Demand Webinars
Top 10 CDP Use Cases for 2022

In this on-demand webinar, you'll hear about 10 real-world examples of how companies across industries use a CDP to enable their digital transformation and accelerate growth.

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Blog
Expanding Your CDP Use Cases: Retailers

Discover three popular CDP use cases that help retailers reduce costs, unlock revenue, and increase operational efficiency.

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Blog
Use Case-Based CDP Architectural Design, Explained

By being intentional with first-party data imports, brands with CDPs can build strong, use case-based architectural designs that boosts ROI.

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Blog
Devising Your CDP Use Case Roadmap

Learn how BlueConic customers create, execute, and modify their CDP use case roadmaps to increase both revenue and operational efficiency.

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eBooks
Top 12 CDP Use Cases

Download our eBook to discover real-world examples of how BlueConic customers unlock revenue, enhance efficiency, and accelerate growth with our CDP.

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Videos
How Education First Successfully Navigated the Evaluation & Implementation of a CDP
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Videos
Philadelphia Inquirer’s Roadmap to a Sustainable First-Party Data Strategy
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Blog
Case Update: Belgian Cycle Factory’s Second Pandemic Pivot

With no more inventory to offer until 2022, how could Belgian Cycling Factory (BCF) pivot, yet again, to drive company and customer value?

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On-Demand Webinars
Ad Targeting in the Extended Identity Crisis

Fill out the form to watch the webinar and learn how to confront both new and longstanding challenges in ad targeting.

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Blog
Expanding Your CDP Use Cases: CPG Companies

Learn how CPG companies use BlueConic to build DTC relationships, improve media-spend efficiency, and democratize data science and analytics.

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On-Demand Webinars
Identity Resolution in 2022: Be Ready When Third-Party Cookies Disappear
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Videos
How a CDP Enables Operational Agility

"Learn how BlueConic increases self-reliance among business users, reduces costs, removes barriers to experimentation and creativity, and ultimately, accelerates growth.

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Blog
How Financial Services Firms Transform with CDPs

Digital transformation in financial services is accelerated for firms with a customer data platform (CDP) as their single source of truth.

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Blog
Customer Data Platforms: The Ultimate Guide

What is a customer data platform (CDP)? Our ultimate guide breaks down the many benefits of the advanced business technology.

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On-Demand Webinars
Improving Marketing’s Operational Efficiency with a Customer Data Platform
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Videos
Why Data & Analytics Leaders Are Embracing CDPs

Learn why data and analytics leaders from retailer and consumer goods brands are turning to customer data platforms (CDP).

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Blog
How Consent Management Platforms Fail Marketing

Consent management platforms overpromised on their capabilities. That's why many brands are now turning to CDPs to manage customer consent.

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Videos
Interview with Belgian Cycling Factory on Transforming the Customer Relationship
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Videos
How VF Corp Made the Single Customer View a Reality

Learn how an iconic family of lifestyle brands transformed its marketing organization with a customer data platform.

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On-Demand Webinars
How One Retailer Levels the Playing Field with Amazon

Discover how an apparel-and-accessories retailer leverages an omnichannel customer view in our CDP to create more value for its business.

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On-Demand Webinars
The ROI of a CDP: 6 Ways Enterprises Reduce Marketing Costs & Unlock Revenue
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eBooks
Marketing Cloud Suite vs. Best-of-Breed Approach: Why Brands Are Turning to CDPs to Power Their MarTech Stacks
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Videos
How Franklin Sports Built a Hyper-Personalization Strategy

Aaron Seitz from Franklin Sports explains how he developed a hyper-personalization strategy for his ecommerce brand using BlueConic's CDP.

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Videos
Evolving from Personalization to Individualized Marketing

Watch our MarTech East 2019 panel discussion to learn how two BlueConic users deliver individualized marketing to their customers with our CDP.

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Videos
Interview with The Boston Globe’s Peter Doucette

Boston Globe Media grows its active subscriber base by delivering a personalized content and marketing experience across its distinct media properties.

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