Elevate Data Personalization Strategies
Elevate your personalization strategy. Discover how to activate first-party data and how HEINEKEN USA transformed data into smarter marketing.
Personalization is easier said than done. Despite the business benefits, delivery is incredibly complex and requires an enterprise-wide approach.
In this video, Sam Ngo, director, product marketing at BlueConic, shows how marketers can achieve personalization to better give consumers the tailored experiences they expect. Ngo, who is responsible for helping customers realize the potential in their first-party data, also shares examples of how famed beer brand HEINEKEN USA approached its data management and analytics decisions.
Sam Ngo is the Director of Product Marketing at BlueConic. Prior to joining BlueConic, she was a Researcher at Forrester, covering the social intelligence space. She helped clients put in place the right people, process, and platforms to make use of the structured and unstructured data from social channels. When she's not knee-deep in translating the value of BlueConic, she's trying to understand the science of baking.
