Videos November 23, 2022 |

Elevate Data Personalization Strategies

Personalization is easier said than done. Despite the business benefits, delivery is incredibly complex and requires an enterprise-wide approach.

In this video, Sam Ngo, director, product marketing at BlueConic, shows how marketers can achieve personalization to better give consumers the tailored experiences they expect. Ngo, who is responsible for helping customers realize the potential in their first-party data, also shares examples of how famed beer brand HEINEKEN USA approached its data management and analytics decisions.