Boston Globe Media grows its active subscriber base by delivering a personalized content and marketing experience across its distinct media properties.
In an era when consumers can access information on any device whenever and wherever they want, digital media and publishing companies must find ways to continually stay ahead of the curve to address changing consumer preferences and engage with consumers on their terms. Today, Boston Globe Media (BGM) is on the cutting edge thanks to its use of BlueConic, the world’s leading customer data platform.
