Kayte Grady is the Content Director at BlueConic, specializing in customer data, personalization, and AI. Her work focuses on breaking down how modern technology works and how real people can actually use it. A former social worker turned marketer, Kayte earned her BA from Purdue University, where she learned to write clearly and edit ruthlessly. That background shapes how she approaches content, starting with people first and supported by technology. An outspoken champion of ADHD professionals, Kayte has found growth, camaraderie, and kindred spirits in tech—despite her never-ending devotion to the paper calendar.