Pam Erlichman

Pam Erlichman has over 25 years of marketing and client relations experience. During her time at BlueConic, Pam served as Head of Experience Strategy, helping BlueConic clients and the industry as a whole understand how to create better consumer experiences and the value of first-party data in driving business outcomes. Pam joined BlueConic through the acquisition of Jebbit, where she was the Chief Evangelist Officer for two years and the Chief Marketing Officer for the first four years of her tenure. Prior to Jebbit, Pam was the Vice President of Marketing for Oracle Data Cloud, which included the creation of The Data Hotline and The Data Lab brands, providing data strategy and education to brand, media, and agency partners. Pam joined Oracle Data Cloud via the Datalogix acquisition, where she created and grew the marketing function from its inception. Before Datalogix, Pam worked at Digitas, leading relationships with world-class brands including Delta Air Lines, AT&T, FedEx, Ahold USA, Celebrity Cruise Lines, and Progressive Insurance.