Analyst Report

BlueConic is proud to be named a Leader in the IDC MarketScape: Worldwide Retail and CPG Customer Data Platform Software Providers 2022 Vendor Assessment (Doc # US47506221, April 2022).

The IDC MarketScape cited BlueConic’s key strengths in several areas, including its efficient set up and integration time, powerful customer lifecycle orchestration capabilities, and ability to help companies transform their business model to create new revenue streams.

The report states, “Consider BlueConic if you are looking for a pure-play CDP provider for non-technical users and with solid delivery capabilities, efficient set up and integration time, and flexibility to support growing use cases. Customers in medium-sized and large enterprises without granular industry-specific capability requirements and that need support primarily in the U.S. and Europe should consider BlueConic as a strong choice.”

Download an excerpt of the report to discover:

  • Challenges and opportunities facing the retail and CPG sectors
  • The importance of shared customer data hubs for optimizing the customer experience
  • Advice for business and technical buyers who are evaluating a CDP for their business



*IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. The Capabilities score measures vendor product, go-to-market and business execution in the short-term. The Strategy score measures alignment of vendor strategies with customer requirements in a 3-5-year timeframe. Vendor market share is represented by the size of the icons.

See what BlueConic can do for you.